Power-Up Podcasting® 2.0

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Archive : Power-Up Podcasting® 2.0 Digital Download
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So you’d like to start a podcast? Awesome. Starting a podcast is one of the best ways to build an audience and grow your business (even from scratch), but the process for getting started can feel daunting. What equipment and software should you use? How do you land interviews with big-name guests? How do you get your show loaded into Apple Podcasts? And even after your show goes live, how are you going to make sure people find it?

I’m going to help you cut through the confusion—to not only learn how to properly plan and launch your podcast, but make sure it gets found, too.

In Power-Up Podcasting®, I’ll walk you step-by-step through the entire process of launching a great podcast. With high-quality videos (that aren’t too long) and examples along the way, you’ll have your new podcast up and running in no time, so you can start growing and delighting your audience.

Your audience is waiting to hear from you.

I’ve been podcasting since 2010, beginning with the Smart Passive Income Podcast, my flagship show that’s consistently ranked in iTunes as a top business podcast.

But I didn’t stop there! I’ve also created four other podcasts, including the AskPat Podcast, All of Your Beeswax (which I create with my son), and the legacy shows the FoodTruckr Podcast and 1-Day Business Breakthrough (with my friend Chris Ducker).”

Throughout the course of creating, launching, and marketing these podcasts, I’ve learned a lot about what works and what doesn’t, how to grow a show, and which successes can and can’t be replicated.

And over the past few years, I’ve applied a lot of what I’ve learned to help thousands of podcasters get up and running on the technical side of things through my free Podcasting Tutorial.

But in the process, I’ve also heard from many of those podcasters that they need more than just technical help. They need guidance launching and marketing their show. They need a way to ask questions of other podcasters. They need someone who’s been there and done it to help guide them through the whole process.

That’s why I created Power-Up Podcasting®, to help aspiring podcasters learn from my successes—and failures—getting my own podcasts off the ground.

Power-Up Podcasting® gives you everything you need to start your podcast successfully, including technical help, a marketing plan that works, and access to a community of other podcasters ready and willing to share their advice with you.

Power-Up Podcasting® was built with the aspiring podcaster in mind. If you’re a first-time podcaster and you’re looking for help with each step along the way, this is the course for you.

Work at your own pace. There are seven distinct stages with 59 video lessons (over six total hours!), taking you from idea to post-launch success.

Clear action items set you up for success, teaching you how to acquire the right gear, leverage your current audience, and build a podcasting workflow.

Bonuses keep you on track, including a printable workbook and a special lecture on monetizing your podcast.

Gain exclusive access to a Facebook community to discuss coursework and trade ideas with your fellow classmates.

Office hours with Pat to give you the opportunity to ask questions and get advice.

Across seven distinct course stages, you’ll learn all about:

The how and why of podcasting: You’ll gain a deep perspective on how and why podcasting works for both you and your listeners—from understanding what drives you to create an amazing podcast to taking advantage of the powerful ways in which your audience can become hooked on your content.

Mastering the technical stuff: I’ll help you with all the technical setup and know-how required to hit the airwaves like a professional, including an in-depth understanding of podcasting equipment, voice recording, audio editing, interviewing, mp3 tagging, hosting, and publishing.

Setting up your website, shownotes, and more: I’ll teach you how to get your show published, including developing show notes, finding a website or blog for your podcast, submitting your show to iTunes, and creating accurate transcriptions of your episodes.

How to launch your podcast with an unforgettable bang: Learn how to effectively promote and market your launch on social media, guest on other podcasts in similar niches, write amazing blog posts that draw in listeners when your show launches, and maintain your podcasting brilliance for years to come.

Power-Up Podcasting® is designed for people looking to build their brand and better connect with their audience through podcasting.

You’re always looking to connect to others in a way that makes a difference. Your podcast idea has been waiting in the wings, and this is the year you’re going to make it a reality. You’re not only building a brand—you’re building a brand with a point of view. I’m excited to help you create a platform for that point of view with Power-Up Podcasting®.

Course Curriculum

2.0 Welcome Students!

 StartWelcome! Watch This First (9:04)

 StartStudent Podcast Directory (1:00)

 StartCourse Downloads

 StartOffice Hours (1:42)

 StartThe PUP Student Center (1:38)

 StartA Record of the Latest Updates to PUP

2.0 PRE-LAUNCH // STEP 1: You and Your Future Podcast

 StartLesson 01: Welcome to the Pre-Launch! (1:22)

 StartLesson 02: Your Podcast Equipment (5:01)

 StartLesson 03: How Podcasting Works (5:55)

 StartLesson 04: Common Roadblocks (and How to Stop Them) (7:29)

 StartLesson 05: What’s Your Show About? (3:29)

 StartLesson 06: Your Show Details (24:44)

 StartLesson 07: Podcast Artwork (11:32)

 StartLesson 08: Voiceovers and Royalty-Free Music (6:53)

 StartLesson 09: Let’s Recap Step 1 (2:49)

2.0 PRE-LAUNCH // STEP 2: Planning Your Podcast Episodes

 StartLesson 01: Welcome to Step 2! Excited Yet? (3:06)

 StartLesson 02: Your Show’s Introduction (10:05)

 StartLesson 03: What Should You Include in Your First Episode? (4:36)

 StartLesson 04: Content (What Do You Talk About?) (9:21)

 StartLesson 05: Guests and Interviews (12:41)

 StartLesson 06: Calls to Action (9:42)

 StartLesson 07: Recap of Step 2 (2:26)

2.0 PRE-LAUNCH // Step 3: Recording and Editing Your Show

 StartLesson 01: Welcome to Step 3! Let’s Do This! (0:39)

 StartLesson 02: Hooking Up Your Equipment (11:09)

 StartLesson 03: Setting Up Your Recording Software (53:43)

 StartLesson 04: Master Files and Organization (33:12)

 StartLesson 05: Recording an Interview (on the Internet) (17:44)

 StartLesson 06: Recording an Interview (in Person) (6:39)

 StartLesson 07: Recording Tips (14:24)

 StartLesson 08: Interviewing Tips (Before and While You Record) (12:27)

 StartLesson 09: Putting Together Your Show (30:29)

 StartLesson 10: Recap of Step 3 (0:36)

2.0 PRE-LAUNCH // STEP 4: Preparing Your Audio File for The World

 StartLesson 01: Welcome to Step 4! (1:08)

 StartLesson 02: Export Your First Episode (9:47)

 StartLesson 03: Auphonic (Optional, but Awesome!) (4:25)

 StartLesson 04: How to Title Your Podcast Episode (8:48)

 StartLesson 05: Your Podcast Hosting Company (16:52)

 StartLesson 06: Upload Your First Episode (19:39)

 StartLesson 07: Understanding Your PODCAST RSS FEED (0:45)

 StartLesson 08: Setting Up Your Apple Podcasts Account (1:28)

 StartLesson 09: Webpage Setup and Show Notes (14:33)

 StartLesson 10: Transcriptions (3:06)

 StartLesson 11: You Made It through Step 4! (1:53)

2.0 PRE-LAUNCH // STEP 5: The Launch Plan

 StartLesson 01: Welcome to Step 5—The Final Step of Pre-Launch! (1:18)

 StartLesson 02: Your Launch Plan (and How Rankings Work) (9:43)

 StartLesson 03: Make It an Event! (9:43)

 StartLesson 04: Congratulations! You’ve Completed the Podcast Pre-Launch Module! (2:19)

2.0 Launch Week

 StartLesson 01: Welcome to Launch Week! (1:23)

 StartLesson 02: Submit Your Feed to Podcast Directories (13:18)

 StartLesson 03: Remind Your Network and Audience the Show Is Coming Soon (4:33)

 StartLesson 04: What to Do After Getting Approved by Apple Podcasts (4:03)

 StartLesson 05: The Day Before Your Launch (3:10)

 StartLesson 06: Happy Launch Day! (4:45)

2.0 After Launch

 StartLesson 01: The Process for Publishing Future Episodes (2:30)

 StartLesson 02: Stats and What They Mean (17:01)

 StartLesson 03: Podcast Reviews (and How to Get Them) (5:40)

 StartLesson 04: Getting Exposure on Directories (7:40)

 StartLesson 05: How to Remain Consistent and Keep Growing (3:39)

 StartLesson 06: Recommended Resources for Existing Podcasters (1:19)

 StartLesson 07: Growing Your Email List with Your Podcast (12:52)

2.0 Podcast Monetization

 StartLesson 01: An Introduction to Podcast Monetization (1:08)

 StartLesson 02: Advertising and Sponsorships (8:07)

 StartLesson 03: Selling Your Own Stuff (5:42)

 StartLesson 04: Affiliate Marketing (8:58)

 StartLesson 05: Patreon (5:14)

BONUS: Growing Your Podcast Audience

 StartScaling Your Podcast with a “HITT” Episode (47:35)

 StartHow to Convert Your Casual Listeners into Raving Fans (52:11)

BONUS: Podcast Recording Checklist

 Start5 Tips for a Perfect Podcast Interview Recording

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