Peachpit - Designing Effective Logos

Peachpit – Designing Effective Logos

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2.40 GB

The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer Maggie Macnab explores how to create powerful logos that are meaningful, effective, and substantial enough to scale over time and beyond trend.

Macnab pulls from her 30 years of experience as a designer and educator to reveal the secrets to making your logos memorable, aesthetic, and immediate through universal principles and shapes. She explains the basic principles of successful logo designs (balance and proportion, symmetry, the 5 Gestalts, etc.) and the importance of visual storytelling as you conceive your logo designs. She also offers practical business approaches to sourcing clients, strategies for designing what you’re drawn to, advice on how to draft a successful proposal to land the job, and guidance on how to legally protect your work–the essentials of logo business–along with the fun stuff of finding inspiration, exploring software tools, and developing your creative skills as the basis of logos that truly work.

In this video, you will learn about:

Different types of logos, from symbolic to literal

The business of logo design: contracts and legal considerations

Logo design principles such as gestalt, negative/positive space, visual storytelling, scaling, and economy

Secondary logo design considerations: color, typography, and technique

Creating identity guidelines to maintain the integrity of the brand and to support your client’s future brand

This video course comes with review mini-tests and exercises to help gauge your progress and understanding of the material. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The popular “Watch and Work” mode shrinks the video into a small window to allow you to work alongside the instructor, practicing what you learn and reinforcing freshly gained knowledge.

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Please check this link for the download: Courses Download

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3. How long will get download link after payment?

Most of products will come to you immediately. But for some products were posted for offer. We need time to make files and upload. (It takes 8-48 hours) We will try by our best to have download link on time. One immportant thing, you can Online Chat with me and receive download IMMEDIATELY.

4. Contents – Update

We’ve double checked all contents, and they are full for sale. For the courses need to update, we will update and send you update contents by ourselves.

5. Refund policy

All products were double checked before post for sale. So that will not have refund for them. Only make refund for the products that we can not provide. You will get what you paid for or get back your money.