Mark Harbert – Video Ad Playbook

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From the Desk of Mark Harbert

Is a lack of leads threatening your objectives for a profitable home business?

If you’re up at night worrying about a lack of lead flow rather than being happy about how many daily leads you’re bringing in, I want to help you alter that FAST!!

Leads are needed. There is absolutely no other option.

However, it’s the worst feeling in the world when those leads stop coming in (I’ve been there) or stop coming in due to a reason beyond YOUR control (I’ve also been there).

Your firm does not progress, and you get dissatisfied.

You begin to have doubts about your quest for home business success!

I understand how you feel since I was knocked dumb at the beginning of this year. Please allow me to clarify.

I’d built a six-figure-a-year business using my favorite approach, video marketing, with YouTube as the driving force.

The power of video marketing fascinates me. I am grateful for what it has done for my firm. (I’ll explain why later.)

However, YouTube put my entire business in jeopardy around 6 months ago.

Why?

YouTube didn’t just slap me; it punched me in the stomach!

They ultimately shut down my largest video channel after months of having my movies reported by competitors and YouTube themselves due to weird rule changes. A channel that regularly delivered me 43 – leads every day.

My lead flow became a subject of concern for the first time in a long time.

I wasn’t alone in this. Many of my marketing colleagues have had similar experiences (some who still havent recovered).

I had to bob and weave a little, like any good boxer would. I dived deep into the laboratory, became strategic and creative, and discovered a NEW, far more effective and consistent method of driving traffic to my videos.

A technique within my control!

Now is the moment to capitalize on that.

I wasn’t willing to give up video’s power and fast chemistry…

It was never an option.

There is no other marketing strategy that helps you to establish a rapid rapport with your potential customers like video marketing.

If they tell you differently, they are either lying or have never experienced video’s near-instant know, like, and trust powers.

I’ve shown to myself and the internet community that video converts better than anything else after generating over 39 – K leads online and driving them through every type of funnel possible.

Nothing beats a prospect looking you in the eyes and feeling as if they’ve just met you. It multiplies your influence by a factor of ten.

According to Forrester Research’s Dr. James McQuivey,

One minute of video corresponds to 1.8 million words of text.

Reread that sentence. It may look absurd, yet it has been tried and proven!

That is nearly the equal of 3,600 standard web pages. How long would it take you to write all of this text vs filming a 1-minute video?

This was evident in my own marketing on a constant basis. Using videos increased and even quadrupled my conversion rates!

To recap, there was no way I was going to ignore the power of video in my business.

I only wanted to figure out a better, safer, and more effective way to attract people to view my videos. My decision was made immediately.

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