Jonathan Dane – Google AdWords Mastery Course

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Google Adwords Mastery Course by Jonathan Dane
Johnathan Dane is a PPC enthusiast and conversion rate fighter who spends the most of his time in the trenches.
In less than two years, he started and led two successful firms with annual sales of more than $5 million.
With over 500 customers (ranging from tiny local companies to huge corporations like as Airbnb and Stanford), this course eliminates the complexities and provides bite-sized ideas and methods that you can adopt right now.
Curriculum for the Google AdWords Mastery Course

Google AdWords Fundamentals
What Exactly Is Google AdWords? + VIDEO (2:29)
The Evolution of AdWords
Insights into AdWords Auction Targeting and Budget Control + VIDEO (1:57)
AdWords Structure PLUS VIDEO (3:32)
VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDE (5:20)
Temperatures in PPC + VIDEO (17:29)
VIDEO + AdWords Research (2:58)
VIDEO + Terminology & Language (7:35)
THE OVERALL PICTURE
What Are AdWords Search Keywords?
VIDEO + Keyword Match Types (3:39)
VIDEO + Search Terms (1:55)
VIDEO + Negative Keywords (3:20)
Quality Ratings + VIDEO (4:09)
VIDEO + Bidding (5:32)
VIDEO + Ad Copy (3:54)
VIDEO + Ad Extensions (5:39)
Keywords with multiple intents and temperatures + VIDEO (3:07)
Display of AdWords
What Exactly Is The Display Network?
Getting Things Ready + VIDEO (4:12)
Display Keywords (Contextual Targeting) + VIDEO (3:12), Placements + VIDEO (2:47), Topics + VIDEO (3:19), Interests + VIDEO (4:54).
Gmail Ads + VIDEO (4:24) Ads in Mobile Apps + VIDEO (4:53) Additional Settings + VIDEO (3:35)
Types of Ads and Where to Place Them
Temperatures and Miniature Baits
Remarketing + VIDEO (3:34) Building Your Display Funnel
What Exactly Is Remarketing?
Getting Started with Remarketing + VIDEO (8:06)
Customer Match + VIDEO (1:53) Similar Audiences + VIDEO (1:47) Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15) Different Types of Remarketing + VIDEO (3:14)
Shopping on Google
What Exactly Is Google Shopping?
Configuring Google Merchant Center
Connecting Your Data Feed + VIDEO Setting Up Your Data Feed (2:52)
Product Titles, Product Descriptions, Images, and Prices
Structure of the Campaign + VIDEO (5:22)
Optimizations for Remarketing PLUS VIDEO (3:28)
VIDEO: Bidding Rules and Automation (3:16)
Using Google Shopping to Generate Leads? + VIDEO (2:07)
YouTube
YouTube Statistics
YouTube Campaigns and Networks
Video Ad Types + VIDEO (2:51)
VIDEO + YouTube Targeting (3:28)
Creating the actual video advertisement + VIDEOS (2:36)
Audience Strength
VIDEO: Understanding New Metrics (3:26)
Setting the Stage for Success
VIDEO: Using the AdWords Interface (8:51)
Account Connecting Conversion Tracking + VIDEO (5:13)
The Keyword Planner for Search Research + VIDEO (4:10)
Display Research – The Display Planner + VIDEO (3:18)
Constructing Your First Campaign + VIDEO (8:31)
SKAGs (Single Keyword Ad Groups) for Search + VIDEO (6:28)
The Structure of Display and Video Ad Groups + VIDEO (3:19)
Budgets & Bids + VIDEO (4:20) Additional Tracking Options + VIDEO (3:26) AdWords Editor What It Is & Where To Get It Shortcuts For Quickness + VIDEO (4:25)
Daily Optimization Work Alerts + VIDEO (3:03)
Filters + VIDEO (11:07) Weekly Routines + VIDEO (19:28) Monthly Routines + VIDEO (2:50)
VIDEO + Attribution Models (3:55)
Automation Scripts and Rules to Assist + VIDEO (9:39)
Scaling and Expansion
Search Scaling + VIDEO (3:57)
VIDEO + Scaling Display (2:50)
The Most Important Considerations When Sacrificing Metrics + VIDEO (1:55)
VIDEO + Granularity = More Control (1:35)
The Importance of Landing Page Smoke Testing + VIDEO (2:40)
I’ll see you on Slack!

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