7.25 GB

STEP 1 IN THE EQUATION IS TO CREATE YOUR AD.
THEN YOU MUST PUBLISH IT.

THE HARMON BROTHERS “LAUNCH COURSE” IS NOW AVAILABLE.
This course will teach you how to.
Test your creative for optimal effect and learn how to maximize your ad expenditure to improve your creative.
Set up your ad account correctly so that you may benefit from Facebook’s algorithms rather than battling them.
Make a landing page that converts—and how to test for even greater conversion over time?
Adopt the “funnel philosophy,” which increases the reach, ROAS, and ROI of our efforts and assures we never have to rely on “virality.”
If you’re ready to use commercials to develop your super-brand (or construct super-brands for your clients), don’t ignore one of the most critical and often overlooked components of a successful video campaign: the launch. Learn from the TENS OF MILLIONS OF DOLLARS we spend each year and cut your own path to success.
Why waste money on ineffective advertisements?

When just 42% of marketers feel Facebook advertisements are effective, corporations spend tens of thousands of dollars every month, week, or even day on the same ads.
Something is wrong.
Even for organizations who are seeing a return on their advertising investment, it can feel like a guessing game.
Thinking to yourself, “Will this ad go viral?” is not an ad strategy, and it is not how you create real, consistent money with advertisements.
Can I tell you a small secret?

At Harmon Brothers, very few of our advertisements ever went viral.
Surprising from the team behind “viral” advertisements like Squatty Potty, Purple Mattress, and Chatbooks, right?
The fact is that only approximately 20% of the views on most of our advertising come from sharing.
The remaining 80% of views are generated through the ad’s sponsored ad approach.
This is because viral expansion is not a suitable technique. It’s like trying to catch lightning in a bottle—neither it’s predictable nor sustainable.

THE CUSTOMER SALES JOURNEY, MODULE 1
In this module, we’ll show you the funnel (ad and web) structure that we use to organize our campaigns so that the critical elements are completed ahead of time rather than the night before launch.

MODULE 2: RESEARCH AND DEFINITION OF YOUR CUSTOMER AVATAR
You’ll get the tools you need (HB Key Phrase Review Google Sheet) to do the research you need to quickly identify the messages you’ll pull from when creating tor ad copy, as well as our Avatar Profile form for recording the relevant information about your customer so that your ads use all of the right targeting.

MODULE 3: MAKE YOUR LANDING PAGE
Learn how to create the best landing page possible so that the traffic generated by your ad really converts. Your landing page is one of the most important (and frequently ignored) components of a successful marketing campaign, whether you’re gathering leads or selling products/services. You’ll get the wireframe we use to develop conversion-optimized landing pages for our clients.

UPSELLS, CHECKOUTS, AND THANK YOU PAGES IN MODULE 4
You’re not done once your consumer has made a transaction. This is where the majority of businesses make their money. Learn how to boost average order value, make it simple for customers to buy, and provide a fantastic experience once they do. This module leads you through everything and—you guessed it—we provide you the wireframe we utilize to add extra value along the way.

MODULE 5 EMAIL’S ROLE AND POWER
Learn all you need to know to build up a fantastic email campaign, including:
Set up an email marketing tool.
Should you integrate it with your landing page tool?
Create your campaign segments or lists (All Subscribers, Abandoned Carts, Lead Magnets, New Customers, etc.).
Create your email templates, unsubscribe links and pages, and so forth.
What should the substance of your email series be?
We’ll make it simple for you by giving copy templates for each of your emails.

MODULE 6: FACEBOOK SETUP & ANALYTICS
Module 6 teaches you how to set up Google Analytics for success so you can see exactly what’s happening with your landing pages, emails, and advertising. Then, see how we set up a Facebook advertisements account, a company page, and a business manager to ensure long-term success.
Then go through the steps of designing, installing, and testing your Facebook pixel, as well as setting up your Facebook Catalog and getting the checklist to ensure you’re ready.

TESTING AND OPTIMIZATION MODULE 7
This module walks you through our pre-launch testing. Learn all there is to know about creating and testing intros, audiences, thumbnails, and headlines. We never run an ad without first testing the finest assets that will help our content thrive.

REMARKETING MODULE 8
The Remarketing Module will lead you through developing assets that will assist potential consumers overcome their issues and become paying customers. You will also go through the procedures to establish at least 7 important retargeting audiences and the campaigns for those groups.

MODULE 9: CREATING A FACEBOOK CAMAPIGN
Gather all of the data you’ll need to establish custom audiences, seed audiences, and user-defined populations, then use our formulae to discover your key performance measures and budget.
You’ll also work through aspect ratios, durations, building the ad, and establishing the three primary campaigns that we employ to ensure the success of our content.

HITTING “PUBLISH” ON MODULE 10
At this crucial stage, we lead you through verifying and double-checking every part of your campaign to ensure that you avoid all of the frequent mistakes and blunders that may sink campaigns from the start.
You’ll receive our checklists for analyzing your campaigns, advertisements, audiences, landing pages, upsells, and checkout process, as well as your email drips and autoresponders and statistics.
Then, we teach you how to analyze your funnel data and diagnose various factors to determine what steps to do next to increase conversions and the efficacy of your advertising.
10 SUPPLEMENTARY WORKBOOKS
These editable workbooks feature prompts and tasks to help you put everything you’ve learned so far into practice. They serve as your handbook and information reservoir, ensuring that you get the most out of the course.