Fred Pike – Excel for Marketers

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Discover useful marketing insights.

Everyone believes they know Excel, yet this arrogant attitude might be losing you a lot of opportunity for progress and completely needless issues.

Throughout this comprehensive course, you will learn to

– Import data into Excel or Sheets from different sources.

– Determine the best strategy to connect this data and make it usable.

– Recognize when to use pivot tables as well as the various lookup types (vlookup, hlookup, and index/match).

– Understand fundamental spreadsheet troubleshooting techniques.

– Discover how to utilize several of Excel/Sheets’ data-manipulation functions.

– Discover how to use algorithms and data to get insights.

– Use spreadsheets to analyze data and solve business problems.

If you can’t utilize spreadsheets functionally, you’re screwed.

Excel is the engine that drives the corporate world. It’s difficult to find a firm that doesn’t utilize it. You probably utilize it on a regular basis if you work in growth, marketing, analytics, product, or content.

Unfortunately, you are probably not as adept with Excel as you believe. It’s not an insult, and it’s definitely not a lie. In actuality, most marketers are only scraping the surface of spreadsheet labor.

Combine data sources to gain more marketing insights.

Excel will be used whether you’re reviewing sales data or assessing the effectiveness of marketing campaigns. Excel may assist you in optimizing your marketing operations, fine-tuning and deciding on strategies, and even tracking day-to-day variances in data. No one should be working in the digital age without this expertise.

The majority of digital marketing solutions allow you to engage with data within their platform. Viewing and analyzing data at this level is frequently entirely acceptable. However, you very always have many sources of data, and these streams of data can nearly always be mixed to derive deeper conclusions about your marketing activities.

Transfer the data to Excel or Google Sheets.

Once there, you have a lot of freedom and ability to connect the data and get insights. It’s not that Excel is difficult to use; it’s simply that it’s not frequently taught in a way that is practical and focused on creating actionable insights. Furthermore, it is uncommon to be offered step-by-step tutorials on how to use its more complex capabilities.

That is why we developed this course.

This course will not provide you with readymade takeaways since you know your data and its complexities better than we could. However, this course will show you how to utilize Excel effectively to discover such insights on your own. It will be another – and extremely useful – weapon in your arsenal for making smarter marketing selections.

Don’t simply skim the surface.

This course is ideal for novices who want to learn how to use Excel to manage and extract meaning from data, particularly in the context of marketing. Even if you’ve spent a lot of time with Excel, you’ll probably learn some more sophisticated ways to get the most out of the application.

The majority of the examples will come from marketing tools you use every day, such as Google Analytics, Search Console, AdWords, Moz, and so on. This course will provide you with real, precise, and instantly practical insights if you are a marketer.

This course will largely cover Excel, but we will also cover Google Sheets because it is frequently quicker to get data there.

If this is the case, this training is for you.

– Working with data across several technologies (e.g., Google Analytics, Google Sheets) is part of your regular job.

– SEMRush, Moz, AdWords, Keyword Planner, and so on.)

– You are occasionally stumped by those tools’ data analysis skills and would like to delve deeper or more generally.

– Your success and future progress are dependent on your ability to uncover connections across data sets.

If, then this course is probably not for you.

– You may do pivot sheets and vlookups while sleeping.

– You understand recommended practices for creating spreadsheets and calculations, as well as debugging issues.

– You’ve created and tested Excel macros.

You should have the following abilities before enrolling in this course:

– You should have a basic and beginning understanding of spreadsheets.

– For example, how to build formulae, import files, potentially make some rudimentary graphs, and so on.

– More significantly, you should understand your data and the sort of information you wish to extract from it.

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