Andrew Lantz – Publish Academy 2.0
Course Description
Create Your Own Course – Get The Entire Business Building Toolkit To Turn What You’re Already Good At Into A Sustainable And Profitable Online Business.
What You Will Learn
Welcome To Publish Academy
People are hungry for information to make their lives better. They want to know more about their hobbies, how they can better themselves, and how to better their lives overall. This is where Digital Publishing comes in. This course will take you deep into the world of Digital Publishing with experts experienced in course creation to help you learn everything you need to be successful.
Module 1: Pick The Right Topic
This module is about picking your topic. You will also learn about the difference between a niche and an idea. You will understand what makes a good niche. By the end of this module, you will want to select your niche or at least narrow down your options.
Module 2: Create Your Course
This module will be focused on the development of your first course. You will learn about techniques, strategies, and equipment. All of those are necessary in order to develop great content.
Module 3: Pick The Right Platform
Pick the right platform. Once your course is created, you need to get it out there. In this module, you will learn a few different ways to promote your course such as the Independent Approach, Udemy, and Affiliate Marketplaces.
Module 4: The Power Of Funnels
This module is all about funnels. This is the next step you must work on after completing the courses. Funnels are extremely important for digital publishers. You will reach your full potential with your business through the use of funnels.
Module 5: Traffic
This module is all about traffic. Traffic is the lifeblood of your business. Without traffic, your content will not make an impact or provide you with the money you want to make. You are going to learn about the various ways you can gain traffic. This module focuses on organic and media buying traffic.
Module 6: Build Your Tribe
You will want to build your tribe, which is your audience of compelling fans. This is a community of people that are passionate about what you are teaching. Use various social media platforms and email marketing. You do not have to do all of these things right away, but start with the building of an email list. Start with just one social media platform.
Module 7: Master Sales
Copywriting: Selling through the written word. This is a skill you can develop as an entrepreneur. Copywriting is at its best when it is you doing it. You can commit time to improve your copywriting skills. This is important because the 3 main ways to sell online involve copywriting for written sales letters, video sales letters, and webinars.
Module 8: Launches
Launches have their upsides, but they also have their downsides. This module will teach you how to manage everything you need to do for a launch in order for your launch to be most efficient and effective.
Module 9: Scaling Your Business
This is the final module of the course. Within this module there will be a variety of different topics that can help you take your business to the next level. The information found within this module will help you break through your income ceiling so you can make more money.
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