Yehoshua Coren – Conversionxl – Google Analytics Master Course

Yehoshua Coren – Conversionxl – Google Analytics Master Course

Archive : Yehoshua Coren – Conversionxl – Google Analytics Master Course

This is an in-depth online training program for Google Analytics users who wish to improve their digital analytics abilities and understanding.

Purchase all eight lessons for this masterclass and learn:

Google Analytics’ intricacies; how data is acquired, processed, and evaluated
how to tweak anything in Google Analytics to go beyond the platform’s surface and get more important insights
how to evaluate the effectiveness and ROI of SEO, PPC, social media, and email
Are you having trouble making your Google Analytics data actionable? You are not alone yourself.

Your Google Analytics reports are chock-full of insights, if only because Google Analytics claims to help you transform “insights into action.”

What is the issue? When you open it, all you see is raw data. Where are the insights that teach you how to tackle your most difficult business problems?

What is the truth? Google Analytics has a wealth of information waiting for you… The key is to know where to look and what to make of it.

Learn the expertise that businesses are looking for.

If you work in marketing consulting, you may be aware of the high demand for analytics services. It’s a grossly underdeveloped market, with high demand but insufficient supply of analytical knowledge.

Year after year, study after survey, firm leaders say learning how to use digital data more successfully is what they appreciate in marketers.

90% of Google Analytics settings are incorrect.

Do you have faith in your data? Do you really get what your data represents, how it is gathered, and what you can do with it?

Most websites do not measure all that should be measured, and the data they do gather is unreliable. Data-driven judgments are useless if the data cannot be trusted.

Are you able to perform a Google Analytics health check? You will be following this course!

Learn to analyze instead of merely looking at reports.

Another example is that marketers will open simple reports, examine the figures, and report them to their supervisor.

They’re not examining anything.

The true art and talent is in interpreting the facts. Data is passive and will not tell you anything – it is a skill that must be developed.

This course will teach you how to interpret data. You will learn how to use Google Analytics to uncover conversion enhancement possibilities and pull insights from data to solve particular business challenges.

You’ve been looking for answers in all the wrong places.

However, you may discover the techniques that will assist you in digging for such conversion insights in the correct areas. The end result? A/B testing that are smarter, more granular campaign monitoring and attribution, and the ability to uncover educated solutions to your key business challenges, such as increasing internal search and merchandising.

This comprehensive Google Analytics training will walk you through the full procedure.

From the analytics audit and traffic analysis to finding conversion chances and solving business challenges, you’ll have one of the industry’s greatest analysts breaking it down step by step into a process you can repeat over and again.

Insights > Data, Analysis > Reporting

The secrets hidden beyond the surface of your Google Analytics statistics will astound you.

Anyone can access it and report the findings. You’ll learn how to evaluate data and extract insights that most marketers aren’t even aware exist.

This course is for you if…
You’re a marketer looking to hone your Google Analytics abilities.
You believe you understand Google Analytics (hint: you probably don’t).
When you enter into Google Analytics and browse through the reports, you become overwhelmed.
You manage your spending on sponsored search and social media channels in order to attract visitors to your website.
You are a company owner who wants to increase your profits.
You wish to acquire valuable business abilities (over 30 million websites use Google Analytics).

If you are a full-time digital analytics professional with more than 18 months of experience, this course is probably not for you.

Learn the Google Analytics abilities you’ll need to advance from decent to outstanding marketer.
Yehoshua Coren, a world-renowned Google Analytics specialist, will lead an intensive online training course at CXL Institute.
By the end of the course, you will be able to use a framework to define success for your specific firm.
Understand the whole Google Analytics platform, including its features and reports.
Decide on your performance marketing budget and resources based on data.
To discover behavioral intent, segment your data (i.e. understand your visitors).
Determine whether portions of your website are bleeding money.
To patch those leaks, make (quantitative) data-driven testing decisions.
Instead of best practices and gut sentiments, use statistics to solve key business challenges.
For skilled marketers, Google Analytics
Class 1: Digital Analytics Fundamentals & Google Analytics

This course will cover digital measurement theory (the why) as well as Google Analytics. You’ll learn about Google Analytics restrictions and quotas, as well as how to get around sample constraints.

Functionality and important reports in Class 2

You’ll go through regular Google Analytics reports as well as fundamental capabilities such as applying sophisticated filters and data visualization. Yehoshua will demonstrate how to combine the two to gain deeper insights.

Class 3: Defining your company’s success criteria

Frameworks for measurement, goal setup, funnels… everything you need to identify and measure your journey toward success

Customizing your Google Analytics setup in Class 4

In this session, you’ll learn how to use event tracking, custom dimensions, and other features to construct the ideal Google Analytics configuration for your company. In addition, you’ll learn about Google Tag Manager.

Google Analytics admin setup and data quality (Class 5)

To maintain data integrity, employ filters, channel groups, and campaign labeling (digital vs. offline) to ensure excellent data quality. Yehoshua takes you through the process step by step.

Class 6: Google Analytics for Performance Marketing

Are you making the best use of your time and money when it comes to performance marketing channels (SEO, sponsored search, social media, and email)? Learn more in this class.

Class 7: Advanced Google Analytics reporting and functionality

Some of the most difficult aspects of Google Analytics include multi-channel funnels, attribution, and segmentation. You’ll learn how to control them, as well as supplementary dimensions, technical reports, and so on.

Class 8: Using Google Analytics to Solve Business Problems

Identifying technological difficulties, optimizing internal search results, determining which items to promote on social media, marketing… Google Analytics can assist you in resolving any of these concerns (and a lot more).

COURSE CONTENT