TTC Audio – How Ideas Spread

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What makes one novel a best-seller while another goes unnoticed? Why are the same few baby names popping up all over the place? What’s the big deal about that viral video?

Welcome to the cutting-edge study of why certain ideas, products, and concepts spread like wildfire while others die out soon.

Anyone with a product to sell, a cause to promote, or a message to share understands that generating a message that resonates, spreads, and sticks to make their product or concept the word on the street is difficult.

Huge amounts of effort and money have been spent attempting to figure out why some ideas catch on. Not only is it a constant issue for corporations, governments, and organizations, but it has long piqued the interest of psychologists, economists, and sociologists.

Discover what experts researching the science of social transmission have discovered in How Ideas Spread. This enlightening course, taught by Jonah Berger, a best-selling author, expert in social dynamics, and Wharton School faculty member, draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools you need to identify and promote contagious ideas that last.

You’ll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, as well as specific techniques that can be applied in your personal and professional life, whatever your field or interest, in 12 half-hour lectures filled with absorbing stories and intriguing information. Listen to one strong case study after another to learn how to build contagious messages using three key concepts: individual psychology, social impact, and social networks. Whether you’re a professional looking for tips on creating goods and messages that stick, or you simply want to understand how viral trends operate, this course will introduce you to the power of contagious ideas.

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