The VSLs Course By Ian Stanley And Derek Johanson

VSLs Course Information:

# Week 1: Extensive research. This is the most underappreciated aspect of sales letter writing. You must conduct extensive study so that when you sit down to create your VSL, it will be straightforward.

You’ll discover: – How to use forums, Facebook, Google, YouTube, and other resources to learn everything you can about your potential consumer (nothing crazy here, just a smart way to use free research tools to get only what you need and nothing more).
– How to conduct competitor research to ensure your messaging is precise.
– Everything you need to do BEFORE you start writing your message.

Week 2: Bullets and Creation Stories. For your goods, you’ll need lethal bullets and a compelling “Adam and Eve” tale.
You’ll discover:
– Bullet-writing formulas that will keep your prospect up at night.
– Write teaser bullets using the “Wedding Crashers” method.
– Create a tale that PROVES your product works.
– How to tell fascinating stories that engage your prospects’ “monkey brain.”
# Week 3: Unique selling proposition, unique mechanism, offer, and close.
You’ll discover: – How to develop a Unique Selling Proposition that distinguishes your goods from the crowd.
– The significance of a “Unique Mechanism,” as well as how to create the ideal one for your product.
– The most effective Price Reveal formula.
– The seven-letter term you must know in order to craft a killer closing.
Weeks 4 and 5: Options, Leads, and Interest Peaking Mechanisms.
You’ll discover: – How to use “Options” at the conclusion of your VSL to persuade customers that purchasing your product is the only reasonable option.
– The eight various lead styles for creating a memorable hook at the beginning of your VSL.
– How to employ “Interest Peaking Mechanisms” to ensure that viewers watch your video all the way through once they start.
# Weeks 5 and 6: Headlines, Sales Arguments, and Putting Everything Together (technical stuff).

We’ll teach you headline formulae to help you capture your prospect’s attention and get them to watch your video.

And now we’ll bring the whole thing together and teach you how to record and create your VSL on the budget.

That completes the main package.
PNS VSLs will lead you through the ENTIRE process of generating a high-converting sales message, holding your hand every step of the way.
We show you exactly how to slot your material into a logical sales structure once you finish each group of assignments. There will be no guesswork as to where to incorporate the various components of your message.
Jon Benson’s 3x Sellerator software is the only other course that accomplishes anything similar. This costs $3,000.