Small Business Marketing Fundamentals

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Archive : Small Business Marketing Fundamentals Digital Download
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When you own a small business, you must juggle numerous balls in the air – and with only 24 hours in a day, it might be tough to focus on marketing.

When I deal with small company owners, one of the major issues I encounter is that promoting your business can sometimes feel like flinging mud at the wall and seeing what sticks.

And it’s easy to become overwhelmed by all of the marketing ideas and approaches that should be implemented. I recently gave a marketing presentation at a huge sales convention, and one audience member jumped out to me. After seeing speaker after speaker discuss how to advertise and sell, he simply questioned, “How am I meant to accomplish all of that while still running my business?” That question stayed with me because it encapsulated how many small company owners feel. And the answer is: you can’t do it all, at least not at the same time. So, how do you go about it? Follow a SMART marketing plan that integrates core marketing principles – a strong methodology that will guide you. Marketing your business does not need a big leap, but rather the discipline of placing one foot in front of the other day after day, rain or shine.

When business is slow, small business owners generally focus on promoting their company and do a fantastic job of giving it a strong push to improve sales. However, when the firm becomes busier (and other elements of the business require attention – the team is increasing, product or service lines are expanding), marketing receives less attention. After all, the company should be doing well right now… yet it isn’t. Without always paying attention to your marketing to feed your sales funnel, you will develop a rollercoaster business that rises when you promote your firm and falls when you do not. Does this sound familiar?

In this course, I’ll show you the blueprint for marketing success.

You will discover:

Your Target Market: You will discover why defining your target market is crucial to your business’s success and how to establish YOUR target market.

Your Market Positioning: What does your company stand for, what value do you supply, and what distinguishes you from the competition? You’ll discover why answering these questions is critical for expressing your market positioning to prospects and clients.

Websites: The hub of your digital marketing universe is your website. Do you have a website, and if so, how well is it performing? You will learn about the essential components of creating a great website and how you can get started right now.

Blogging: Do you have a blog? Congratulations if you answered “yes!” I’ll show you how to make your blog an even greater marketing tool for your company. If the answer is “no,” I’d appreciate it if you could change it to “not yet.” A blog is a low-cost, easy-to-implement marketing tool (and sure, you can write!)

Social media is undeniably a “must” in today’s marketing, but it’s also the most intimidating aspect of marketing for small company owners. I’ll show you how to create a successful, long-term social media plan for your company.

Email Marketing: Email marketing should be a part of any small business’ marketing mix since it is a marketing approach that can be highly automated and systematized. You will discover how email marketing may assist you in developing long-term relationships with your prospects and clients.

Video Marketing: Do you use video marketing yet? It’s simple to get started (and inexpensive, if not free!). Learn why video marketing is so effective and how to make it work for your company.

Offline Marketing – Print: I’ve run a digital printing firm for almost 18 years, and print is still something I’m passionate about. It’s an effective marketing technique for driving visitors to your internet marketing platforms. Learn how to accomplish huge results on a small budget.

Offline Marketing – Direct Mail: When it comes to marketing, I consider direct mail to be a secret weapon. Discover why and how you may use this “hidden weapon” in your business.

Why should you invest in this course?

It will assist you in expanding your business! We discuss methods and tactics that have been shown to boost sales and profitability, and each lesson is followed by an activity that encourages you to put what you’ve learned into action right away (knowledge is power, but only when applied!).

This course was developed for every small business owner who wants to build their company. I am an entrepreneur and small company owner myself, and I think that the majority of enterprises began as a dream…and I am here to guarantee that the dream has a solid foundation behind it.

If you’re ready to move beyond “throwing mud at the wall” and seeing what sticks to developing a sustainable, results-oriented marketing strategy for your company, click the “take this course” button at the top of this page. It’s that simple (and because every Udemy course comes with a 30-day money-back guarantee, you have nothing to lose!).

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