Sean Ellis – Growth Master Training Course

Sean Ellis – Growth Master Training Course

Archive : Sean Ellis – Growth Master Training Course

Breakthrough growth necessitates the presence of an effective Growth Master at the helm. Sean Ellis, the founder and CEO of GrowthHackers, will teach you the principles of being an effective Growth Master in this self-paced course. He discusses excellent practices for guiding a team through a growth process that produces outcomes. Sean developed these best practices while managing growth efforts at Dropbox, LogMeIn, and Eventbrite, as well as engaging with successful growth leaders at other breakthrough success firms like Facebook, Uber, and Slack.

This course will teach you how to:

keep your staff involved in progress on a continual basis
Prepare ahead of time for each development meeting
To optimize growth, hold an excellent growth meeting.
Follow up after each growth meeting to verify that plans are carried out properly.
Concentrate your team on the highest-yielding growth possibilities.
enhance your team’s testing pace for optimal learning gain

This training is for anybody interested in becoming an excellent Growth Master. Marketers, product managers, growth analysts, and even entrepreneurs are common backgrounds for effective growth masters.

INSTRUCTOR

Sean Ellis is the CEO and Founder of GrowthHackers, as well as the co-author of Hacking Growth and a former growth/marketing executive at Dropbox, Eventbrite, LogMeIn, and Lookout.

CERTIFICATION

You’ll have the option to become a certified Growth Master at the end of the course if you earn at least nine accurate answers on the 10-question exam.

Curriculum for the Class

Section 1: Course Objectives and Agenda

Start
Welcome to the Course + Course Objectives and Schedule (4:32)

Section 2: Fundamentals of Growth

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Section 2 – Key Growth Fundamentals – Introduction (0:43)
Start
Growth Has Multiple Functions (3:43)
Start
Finding Your North Star Metric Lecture (5:07)
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Growth is Driven by Testing (4:52)
Start
Twitter’s Accelerated Testing Lecture (1:41)
Start
Lecture: Concentrate Testing on Specific Goals (6:57)

Section 3: The Growth Cycle

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Section 3 – The Growth Process – Introduction (0:35)
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What Is an Effective Growth Process? (2:27)
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The Growth Testing Process Lecture (2:21)
Start
Analyze the Situation, Lecture (1:48)
Start
Idea Generation for Goals (Lecture) (4:24)
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Lecture: Ideas for Growth Inputs (3:49)
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Prioritize in the Weekly Growth Meeting (4:07)
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Launch Examinations (3:47)
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Analyze Tests and Report on Progress (3:27)
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Access to Testing History is Simple (1:55)
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Test Analysis Generates New Ideas (1:29)
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Lecture: Repeat to Achieve Goals (1:33)

Section 4: The Role of the GrowthMaster

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Section 4: Introduction to the GrowthMaster Role (0:23)
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Lecture: Characteristics of a Good GrowthMaster (3:20)
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The GrowthMaster Role in Lecture (3:36)
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GrowthMaster’s Daily Activities (3:20)

Section 5: The Development Team

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Section 5 – The Growth Team – Introduction (0:23)
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Cross-Functional Growth Team Lecture (1:20)
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Who Should Be on the Growth Team? (2:12)
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Growth Team Models Lecture (2:24)

Section 6: The Growth Conference

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Section 6 – The Growth Meeting – Introduction (0:52)
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Weekly Growth Meeting Lecture (1:32)
Start
Preparation for a Meeting Lecture (1:40)

Begin Lecture: Qualities of a Qualified Idea (2:23)
Start Lecture: Weekly Team Nominations (1:36)
Who Attends the Growth Meeting, Begin Lecture (2:00)
Start the lecture with a sense of urgency (2:25)
Agenda for the Weekly Growth Meeting (2:43)
Lecture 1: KPI Review (2:58)
Start the lecture with Objective Progress and Key Learnings (1:59)
Start the lecture by reviewing the planned test launches (2:39)
Start Lecture: Selecting the Best Tests to Launch (4:14)
Lecture 1: Idea Backlog Growth (1:53)
Begin Lecture: Growth Meeting (1:05)

Section 7: Tie Everything Together & Conclusion

Begin with the introduction and work your way through Section 7 – Pulling it All Together & Conclusion. (0:29)
Begin Lecture: Bringing It All Together (2:27)
Begin Lecture: The Good GrowthMaster… (2:05)
Start to Finish (0:49)

Section 8: Materials and Certification Exam

Begin Resources Begin Quiz: GrowthMaster Certification

COURSE CONTENT