Robin Robins: The Industry’s Leading Marketing And Sales Consultant For Managed IT Services Providers, VARs, System Integrators And IT Services Firms

Who Is Robin Robins And Why Is Everyone In The IT Industry Talking About Her?

Our Mission

To build a community of success-minded entrepreneurs that inspires excellence, encourages collaboration and expands the capacity of all members to achieve great things.

Robin’s Top Areas Of Expertise:

• Creating low-cost marketing plans for “startup” MSPs and IT services businesses that are “one-man-band” to $1 million in sales.
• Creating more sophisticated sales and marketing systems for larger, growth-mode MSPs in the $1 to $10 million range.
• Creating reliable, repeatable “Marketing Oil Wells” using marketing automation and CRM systems to maximize the performance of any marketing campaign or plan.
• Creating multi-media sequencing campaigns that generate 2-3 times the average response and results.
• Cultivating extremely profitable sponsorship and strategic joint venture partnerships.
• Coaching IT sales and marketing teams for peak performance.
• Creating high-performance sales processes and playbooks for IT services and MSP sales.

Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, MSPU Boot Camp and Strategies for Success, and has been interviewed and published in VARBusiness and Sales and Marketing Magazine. She writes columns for ITChannelInsight.com, eChannelLine.com, SMB Nation Partner Magazine and Microsoft’s Partner website, and runs the largest, most successful sales and marketing coaching program in the world for the CEOs of IT services firms.

In addition to her extensive experience with IT services firms, Robin has also developed marketing strategies for over 4,500 businesses in 14 different industries across North America, Australia and Europe. This includes both online and off-line marketing strategies for computer training schools and universities, franchise organizations, software companies (Novell, SurfControl, AVG antivirus and Microsoft), financial services, seminars and events, member organizations and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales-driven organizations in the world.

Why Does Robin Work With Small IT Firms And Not The Big Guys?

In many ways, it’s easier to work with a larger firm that’s already established and has achieved a level of success on their own. They are already doing a lot of things right, they have money to invest, an established client base and a good reputation in the marketplace to build on. And while I could (and have) consulted with larger IT firms, I have chosen to work with small IT firms and start-ups for three main reasons:

First, I find many big firms frustrating to work with. It’s next to impossible to get anything implemented because of all the politics and red tape. Everything is a committee decision that only serves to stall action and water down ideas. Plus, there is a lot of “schmoozing” that has to go on to get in the doors in the first place. I’m not a good “schmoozer” and refuse to kiss up to someone to earn their business. I stand on results and results alone. I don’t usually find any of this with small business owners.

Second, I enjoy the challenge of working with the small firm. All my life I’ve had to build something from nothing, and that’s what I’ve gotten really great at – scrappy, creative and really, really smart strategy coupled with hard work.

Third (and probably most important), I love helping the “underdog.” When a client comes to me with a story about how I’ve helped them finally get the financial success they so desperately needed, or that I’ve helped them get out of debt and save their business (and sometimes their marriage!), I’m totally fulfilled. That gives me far more personal gratification than helping a $50 million firm generate an increase in sales. I’ve built my business from nothing and know how hard it can be to start and grow a business when you’ve got no money, no help and the world on your shoulders. I’m proud to be that “rock in the storm” to help my clients enjoy the same level of success and financial freedom I’ve been able to achieve myself.

My Business Soul:

• To always give my clients products and services that exceed their expectations.
• To earn the trust and respect of my clients through kept promises and honesty.
• To proactively contribute to not only my clients’ financial success, but also their emotional, physical and spiritual well-being.
• To make a positive contribution in some small way to every person I have the opportunity to touch.