Robert W. Bly – Bly Copy Training Recordings 2022

Salepage : Robert W. Bly – Bly Copy Training Recordings 2022
Archive : Robert W. Bly – Bly Copy Training Recordings 2022 Digital Download
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28.8 GB

WHAT WILL YOU GET?
There are eight core course units.
Module 1 of the Core Course: Overview
Make a six-figure income as a freelance copywriter.

Become a top-tier copywriter.
Increase the number of clients you can handle.
Double the impact of your copy.
Make a name for yourself as a renowned specialist.

Module 2 of the Core Course: Deep Prospect Knowledge
The S.A.P. formula for successful copywriting.
15 techniques to go deep into the thoughts of the customer.
Using the B.D.F algorithm to identify the core purchasing complex.
Clayton Makepeace’s copywriting technique.
Use these 17 basic human urges to your advantage.

Module 3 of the Core Course: The Motivating Sequence
For maximum reaction, use the 5-step Motivating Sequence.
11 more formulae for making copy even more powerful.
The Sea-Monkeys’ mystery.
Profiting from ridiculous free gift offers.
The Franklin Mint chess set’s mysteries.

Module 4 of the Core Course: Product Differentiation
The three-part Unusual Selling Proposition.
12 strategies to make your product extraordinary and one-of-a-kind.
False reasoning and word invention.
Mountaineer Mouse, Fran Capo, and Robert Allen.
The Pyramid of FAB.

Module 5 of the Core Course: Making Irresistible Offers
There are four components to a winning offer.
Make a portion of the product the premium.
The power of a dollar.
The formula of the four U’s.
Pricing and guarantee offerings that are effective

Module 6 of the Core Course: Writing Copy That Sells
Monty teaches copywriting.
The 4-S formula for making your writing more readable.
Why word choice is so important.
The importance of specificity.
Texas Holdem’s copywriting lesson.

Prospecting 12 Proven Self-Promotions for Freelance Copywriters (Core Course Module 7).
A lead-generation letter with a 10% response rate.
How to Put Together a Copywriting Resource Kit.
For qualifying potential clients, use the MAD-FU algorithm.
How to get a boatload of leads from your website.

Module 8 of the Core Course: Getting Prospects to Hire You
Clients use freelance copywriters for 15 reasons.
There are nine processes to converting sales leads into copywriting customers.
What to do when a potential customer disappears.
There are 23 excellent copywriting niches.
9 frequent sales objections, with one acceptable response for each.

Module 9 of the Bonus Course: Content Marketing
Creating quality sales leads from free content requests.
How to quickly improve curated content.
Worksheets with blanks to help you create your content.
Adapting your information distribution format to the prospect’s learning style.
7 tried-and-true strategies for creating attention-grabbing content titles.

Websites with dual-appeal home pages are a bonus course module #10.
The two things you must have on your website.
Selecting a domain name.
Popular home page designs.
SEO.

11th Bonus Course Module: Videos
The average video run duration and script word length for each.
9 video sales letter writing suggestions.
The effectiveness of demonstration videos.
Videos demonstrating problem-solving techniques.
Using informative films to assist in the sale of your product or service.

Module 12 of the Bonus Course: Growing Your Copywriting Business
The seven essential components of freelancing success.
5 techniques to provide exceptional client service.
How to keep good clientele for years, if not decades.
The ABM strategy for acquiring all the new clients you desire.
4 secrets to a successful copywriting profession.

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