Nikolas Kusmich – Anatomy Essentials

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What you’ll learn from ANADOMY Essentials:

Anadomy Essentials is built on the concept of taking advantage of—the capacity to achieve great things with little effort. You’ll learn how to use every aspect of your projects, from goals to custom-made audiences, in the members’ area. Use the experience of the top performers in Facebook Ads to do more with less. The anatomy of the finest Facebook advertisement is described in ANADOMY.

LESSON 1: Campaign Goals

Yes, Facebook provides a wide range of Campaign Objectives. No, you do not have to try them all. Those concentrating on generating revenue and leads only need to grasp a few because each objective is designed for a certain purpose. You’ll learn precisely when to use the best project objectives for maximum effect.

LESSON 2: AUDIENCES AND TRACKING

Who you sell to is just as important as how you market to them, but analyzing prospective audiences generally involves a lot of ambiguity and not analytics. That is why we provide a simple and repeatable approach for assessing prospective consumers and dialing in targeting before committing a single dime in marketing to them.

LESSON 3: PIXELS AND CUSTOM ADULT AUDIENCES

The Facebook Pixel is the most powerful tool ever made available to small advertisers. You will learn how to find, set up, use, and maximize the effectiveness of your Facebook Pixel. Using your Pixel data, you’ll also find the specific audiences you need to create in order to obtain the most ROI on your initiatives.

LESSON 4: Positioning, Optimization, Budgeting, and Bidding

Have you ever heard the expression “the devil is in the details”? This is especially true with Facebook Advertising, which is the only emphasis of this session. In this session, you’ll find some critical facts hidden in a sometimes overlooked region of the Facebook Power Editor.

LESSON 5: Creating Ads

Subtle complexities. It’s the belief that certain things we see appear to be much simpler than the work necessary to create them. Facebook adverts certainly meet the bill. In this course, you’ll learn about all of the components of Facebook adverts, as well as a full walkthrough of how to create them correctly.

LESSON 6: Campaign Organization

What appears to be a semantic issue may be one of the most important factors in developing high-performing advertising. In this session, you’ll learn why structure is important, how to accomplish it correctly, and 5 project structures that you can use right now.

LESSON 7: Understand and Measure Your Key Performance Indicators

Do you want to discover a secret that most internet marketers are reluctant to reveal? Not every advertising we create will be a success. When you can use Key Performance Indicators to swiftly identify losers and winners, you’ve found the path to success. In this session, you’ll learn why KPIs are important and how to use them to maximize the productivity of your projects.

LESSON 8: Use Power Editor

To successfully evaluate Facebook Ads, many models of the same advertising with modifications in graphics, advertisement targeting, placement, and wording may be required. Using Power Editor to create these tests is essential for producing legitimate tests. Learn why professionals rely on this tool and how you can master it with some eager insights.

LESSON 9: Ad Testing and Scaling

You’re ready to launch your test adverts now that you’ve mastered all of the ad-creation tools. This class will teach you the proper method for checking your adverts. You may grow your winning adverts for maximum ROI after assessing your KPIs to determine winners and losers. This course alone teaches what 99% of internet marketers do not do, which limits their success. Be the 1%.

LESSON 10: RETARGETING MASTERY

Retargeting your Facebook and website traffic is the most important difference between decent and exceptional enterprises. There are several creative applications for retargeting your personalized audiences (optimizing leads/sales, recovering attention, and even email replacement). This class will teach you how, when, and why to use retargeting. This is the trump card that can transform even the most difficult project into a ROI generator.

LESSON 11: Become an Expert in Facebook Compliance

We’ve all heard the terrifying stories about people having their Facebook Advertisement accounts suspended. The only way to proceed is to repair the problem before it becomes a problem. Three aspects of your ad campaign must be settled in order to be compliant: 1) Your account, 2) Your advertisements, and 3) Your pages In this session, we’ll break down the necessary activities for each of these components to ensure you’re playing inside the FB guidelines.

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