Nick Eubank – Master Keyword Research in 7 Days

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How to Be an Expert in Keyword Research
This post was first released as a premium product in 2015. I sold this material as a PDF for $127 apiece at the time (about 3,500 copies were sold), but now that the information has become a little obsolete (but the technique is still strong, I swear), I’m providing it here for free.

If you find any value in my making my premium items free, please let me know by leaving a brief comment or sharing this page. Thank you very much.

A Quick Reminder
You will need to utilize certain third-party programs to finish this course. All of them should provide a free tier, and if you utilize the connections I’ve supplied in this course (affiliate links with precise tracking criteria), you’ll get a better bargain than you would otherwise.

This course does become technical (not writing code technical), but it does entail using certain Excel formulae, which I supply – but you must be willing to get your hands dirty and do the work.

However, I guarantee that if you complete all 7 sessions and follow these methods, you will have a solid understanding of how to use keyword research to enhance both traffic and conversions for your websites.

This is the precise technique I’ve built over the last 15 years, which I’ve used to grow new websites to 100,000 organic views per month in only 9 months and new sites to over 1 million visits in only 6 months, and which was the driving force behind the SEO success in this case study.

I’ve coupled this method with websites I’ve created to handle hundreds of thousands of visitors and continue to expand.

It’s also the method I use to raise my Ecommerce stores’ qualified internet traffic by 40% on average, bringing in millions of dollars in additional income for my businesses.

All I ask is that you take this seriously – keywords are the building blocks of organic search and can be utilized to construct neighborhoods of successful websites – and exponentially expand the size of those houses until they become traffic mansions.

Lesson 1: The Differences Between New and Existing Websites
This lesson made use of the following resources: SEMRush (- utilize link for 7-day free trial, which they do not provide otherwise)

To begin, I’d want to discuss a topic that is sometimes overlooked: the differences between conducting research for new vs current websites.

The distinction between the two is actually much more than you may have imagined; existing websites allow you to evaluate current directional data, whilst new websites need a lot greater upfront investment in competitive research.

This distinction, I believe, is not given the attention it deserves, and none of the major books discuss how to handle each circumstance for optimum impact.

I’m all about extracting value from existing assets, so I’ll start with how to conduct keyword research for current websites before moving on to new ones. If you are not seeking for information on keyword analysis for current websites, please proceed to the section on new websites.

Getting Started with Keyword Research for an Existing Website
When conducting keyword research for an established website, there are a few guiding lights that might help you decide which road to take:

Data analytics Rankings
Information in context
When utilized to begin the keyword research process, each of these data sources has its own distinct value.

Making Use of Analytics Data
For the first, presuming you’ve been utilizing Google Analytics, Clicky, or another 3rd party analytics program to gather and record your traffic data, you can go back a year to check what sent you 1) the most traffic, and 2) the most valuable traffic (the visits that created conversions).

Using Ranking Information
Examining what you’ve 1) historically ranked for and 2) what you’re presently ranking for might give insight into where there’s immediate possibility.

This is not the most straightforward path because there are only a few tools you can use to get this information, one of which is SEMRush (which is great to some extent and will be used for the purposes of this lesson), and the other is SearchMetrics, which is insanely expensive but also an incredible tool.

As previously stated, I’m going to rely on SEMRush for two reasons: 1) use my link for 7 days of free premium access (so you can use the full version to get the data you want without having to pay for it), and 2) if you choose to continue using the premium tool (as I do), it’s only $99 per month, as opposed to thousands of dollars per month for all the big enterprise tools.

Obtaining Your SEMRush Rankings Data
Go to SEMRush and create a free 7-day account (if you don’t already have one) to export your data.

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