Nate Schmidt – Brain Dead Simple Copy

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Simple Copy with No Brain

The only copywriting school that teaches you how to create words that entertain, convince, and sell like hell in such straightforward terms that even a brain dead monkey could do it.

THE BEGINNING

– Why the ability to create good copy is an evil superpower (persuasion is a very powerful thing that can be used for good or evil, so be careful with the power you wield.)

– Why reading copywriting books has nothing to do with mastering copywriting (I’ve barely read 2-3 books in my entire life and attribute much of my success to alternative ways, which I discuss in depth here.)

– The simple 7-step strategy for converting your $467 investment in BDSC into $1,000 or more (most people won’t do this since it needs work, but if followed exactly, this technique may easily net you much more than $1,000)

THE PERSPECTIVE

– Why most copywriters don’t make a dime (there is one sort of copywriting that is 100x more profitable than any other, and it is the only type we focus on here)

– What your 9th grade English teacher doesn’t want you to know about writing words that sell (and why you should unlearn everything they taught you if you want to have even a remote chance of producing decent copy)

– Why stealing money directly from other people’s pockets is the most ethical thing you could do (and how to do it in a way that makes them rabid to give you their money over and over again)

– The only measure you need to focus on if you want to make your first $1,000 online (most people make this way more complicated than it has to be, resulting in miserable failure after miserable failure, something I show you exactly how to avoid)

THE GUIDELINES

– The little-known (and very successful) method of producing copy that sells without writing at all (late, great copywriter Gene Schwartz remarked, “Great copy isn’t written, it’s assembled,” and if you grasp what this implies, writing convincing copy becomes as simple as obtaining a drink of water)

– 28 examples of “short circuits” in the human brain that you can use right now to quickly and ethically “push” people to buy from you (since discovering these, I’ve never produced an ad without including at least three of them).

– How one man got six figures blogging about prostate issues without mentioning a product or service (it’s difficult to describe, but if you do it the way I teach you, you can generate a lot of sales without even saying what you’re selling)

– What do Ferrari salespeople know about selling that you don’t (hint: there’s a reason they don’t work at Toyota.)

– Why inducing negative feelings in people is one of the simplest, quickest, and most ethical ways to sell (while very effective, you have to be careful, because if you do it wrong, it can quickly become extremely unethical and even illegal in some cases)

– 7-figure copy secrets of a morbidly obese comedian (he’s no longer alive, but what he did right before his death was pure copy magic, and I show you how you can utilize it to earn more sales as soon as today)

– Why talking about your product before talking about this one item is suffocating your sales at the source (and why, in many circumstances, you’d be better off not mentioning your product at all!)

– My “Seal Team Six” copy weapon for effortlessly and morally “forcing” people to buy from me (seriously, if you only understood this and this alone, you’d still outperform 95% of people who call themselves “copywriters” out there).

– The vexing distinction between persuading and convincing (if you don’t grasp this, your text will almost certainly come across as “salesy,” which kills conversions quicker than NASCAR).

– Why, if you’re attempting to break into freelancing, calling yourself a “copywriter” is the worst thing you could do (I made this mistake when I first started out, which is why it took me two months instead of two days to obtain my first customer).

– 4 particular instances of copy I created that made people purchase immediately, not later (if they don’t buy now, they probably won’t buy later, so I show you the two major things I do in nearly every piece of copy to get the sale right away)

– How to exploit ignorance to increase sales (it may seem paradoxical, but the dumber your content seems, the more sales you’ll get)

– 11 copywriting techniques that are more fun than the circus (even the slightest bit of boredom in your copy means less people will read it, and if less people read it, less people will buy from it)

– What Jeff Bezos knows about selling that you don’t (this is Amazon’s “secret” weapon, and I utilize it as often as I can because it’s one of the simplest methods to increase sales).

– The million-dollar anti-copy “technique” used by QVC in all of their informercials to sell like hell (it has nothing to do with copy, and it doesn’t work for everything, but when it works, it works so brilliantly it nearly appears to be magic)

THE STRATEGIES/TACTICS FOR WRITING

– 2 “given to you on a silver platter” copy formulations that have generated 6-figure sales for me in the last three months alone (first one is common sense, but the second one is much less “known” and also works much better in my experience)

– Hollywood’s nasty copy secret (there are a several reasons why Hollywood generates so much money, but this is, in my opinion, the biggest one)

– The “miserly introvert’s” blueprint for writing words that people can’t stop reading and buying from (most people despise reading, but when you write like this, it’s nearly hard for them to STOP reading!)

– Why I use so many swear words and slang in my text (and how it directly contributes to my increased sales)

– 2 sales-strangling copy blunders that 95% of novices do (simply avoiding these two things will put you miles ahead of the competition, but it’s difficult at first since it entails forgetting all you know about writing)

– How I converted a case of explosive diarrhea into over $1,000 in sales (really, this occurred, and it’s a great tale with a ton of marketing lessons wrapped inside)

– My “ruthless” five-step editing approach for transforming sloppy, novice-level content into a tight, convincing, sales-generating engine (starting out, your copy will likely be terrible, but if you edit it this way, it will improve drastically very quickly, saving you hours of time of writing “practice” copy)

ABOUT THE APPLICATION

– I can’t tell you what’s in this area; you’ll have to go in to find out 😉