Lewis Howes – Legacy Course

Outlining
We’ll delve into the nitty gritty details of detailing your product based on the feedback you’ve gotten and the ideal client you’ve identified in this class. Once you’ve detailed everything, we’ll go back and tweak your product summary so that it showcases the tremendous value you’ve developed. And, certainly, you will receive feedback on your product from your Legacy peers once more.
Your Offer’s Cost
How much should you charge for your service? Before making this selection, you should be aware of the numerous pricing schemes accessible to you as well as the psychology behind them. We’ll go through numerous pricing strategies, and you’ll complete the class by determining how you want to package your product to provide not just exceptional value to your customers, but also a healthy profit for you to continue developing your business.
Making Your Launch Strategy
Now that you’ve defined, priced, and packed your product, it’s time to start planning its launch. There are three basic techniques for launching your product, and you will choose the ideal one for you. Here, you’ll learn how to plan your launch, distribute your product properly, and make the most of your product in a short period of time.
III. UNIT
The Influence of Personal Branding and Design Design A Multi-Million Dollar Brand
Your brand must not just reflect who you are at its heart, but it must also connect with your target audience. This module is enjoyable, individualized, impactful, and innovative. We’ll talk about what a personal brand is, how to create one from an authentic place, and how to create a long-term strategy for developing your brand as you grow. You’ll also discover what inspired my brand and how to incorporate elements from other brands you admire into your own.
Understand Your Story
Facts inform, and tales sell. In this day and age, tales help people to connect and relate to you, allowing you to establish a truly devoted following. Without knowing how to tell your own narrative, your brand can only say so much. Now we’ll get into the specifics of how to perfect conveying your narrative to a range of groups so that people understand who you are. This covers your biography, about page, and writing style.
Become a Powerful Authority
You’ve established your brand. You’ve told your story. Now it’s time to apply these to online authority building. We’ll begin by looking at the factors that contribute to impact. You’ll discover three strategies for rapidly increasing your authority (even if you have zero press or testimonials). You will also comprehend the long-term approach for establishing power. And prepare for another struggle as I assist you in implementing these three routes to authority.
The Influence of Website Design
Next, you’ll write your “Legacy Creed,” which is a guiding statement that contains your company’s ideas and values so that you never lose sight of your objective.
Whether you currently have a fantastic website or have never glanced at the backend of a WordPress page, it’s critical that you grasp the fundamentals of quality website design and the features that should be included in your site. In this session, I’ll go through what you should do yourself and what you should outsource. We’ll also go through how to convey your desires to the designers you employ, as well as the best resources to use while getting started.
Presentation and Speaking Ability
Presentation and speaking abilities are crucial to developing as an entrepreneur, regardless of business. Even if this is your biggest fear, I’ll show you how to give compelling public presentations, network at events, develop true connections, and organize live internet events. I also have a unique guest interview where you will learn how to warm up your audience to your offer if you are speaking from the stage.
Obtain the Press’s Attention
The final lesson in this subject expands on what we’ve discussed so far concerning personal branding. I’ll show you how to be seen and heard by big media channels so that you get A-list exposure no matter where you are now. The ultimate purpose of this course is to show you how to differentiate yourself from the competition by garnering mainstream press and leveraging it for your reputation and brand.
Unit IVGenerate traffic and a large following
Increasing Your Reach Through Content Marketing
When it comes to creating an online following, you’ve probably heard that content is king. This isn’t the entire tale, but it’s really significant. So in this class, we’ll go through how to produce captivating content that gets viewed and remembered, with a focus on headline strategy. I’ll go through the fundamentals of SEO and how to be promoted on larger networks. Learn how to acquire traffic from different sources and get people interested about the next piece of content you’ll offer.
Marketing on Social Media
In my business, social media has been a tremendous driver. Here, I’ll explain the strategies I’ve utilized to achieve social media success. I go into great depth about each platform, and we’ll find out which ones are ideal for you to utilize, techniques for maximizing your brand’s reach, and how to get the most followers while developing a content plan that will keep them interested. You will also discover paid traffic methods utilizing Facebook advertising from my ad firm as a unique bonus.
Increased Affiliate Marketing
Have you ever wondered how to find affiliate partners that are a perfect fit for promoting your offer? You may cultivate genuine, honest business connections that benefit everyone. I’ll explain how everything works and how to make it last. I lay down the numbers of what works and how to protect yourself in these contracts when setting up affiliate relationships (as well as show up responsibly to your affiliates).
Conversion & Unit VSales Mastery
The Selling Psychology
Your company’s lifeblood is sales. Many individuals have amazing ideas and execute them brilliantly, but they fail to translate their product into actual sales and cash. We’ll lead you through the ins and outs of selling yourself, whether you’re confident or afraid. We’ll start with sales psychology, incentives, and influence. Then we’ll be ready to discuss HOW to sell without being pushy (yes, it is possible).

Sales Funnel and Landing Pages

• This lesson is where you learn how this online business works. We’ll work to develop your online marketing strategy and optimize how you acquire new leads and automatically lead them down a “funnel” to becoming a customer. We’ll go through the technical stuff like how to set up great sales funnels, landing pages, check out pages, and our recommendations for payment systems. We’ll talk about how to lead a potential customer from seeing your work all the way through to typing in their credit card number and becoming a loyal client.

List Building and Email Marketing

• Now that you understand the tech side of sales funnels and turning leads into customers, let’s talk about the content and copywriting side of this. We’re diving into the best way to build your email list (with the right kind of people subscribing to it) and of course, I’m giving you another challenge! Also, you get to learn from one of the smartest guys in the world on this topic, creator of AppSumo, Noah Kagan.

Unit VIUltimate Guide to Systems & Processes

Productivity

• No matter how much you know about what to do to build a legacy, it doesn’t matter if you don’t have a solid way to do it. In this lesson we’re talking about one of the most important habits to develop – how to be productive on a day to day basis. We’re going over morning routines, scheduling your day, and getting organized in a sustainable way. You’ll have a healthy balance of work, recharge, and creativity.

Automation and Outsourcing

• In business, it does not serve you to be a jack of all trades. You want to play to your strengths and delegate the rest. Delegation and outsourcing can seem intimidating if you have never done it before, but we’ll make you comfortable with it. You’ll learn how to manage a virtual assistant and how to choose what tasks to give away versus keep to yourself. When you have people and systems supporting your, you are able to focus on what you are best at.

Project Management

• This is the gateway to you and your goals. You can dream big but without a solid way to manage and move along your plans, they won’t get far. We’re introducing you to our favorite project management tool as well as the best project management practices. We’ll also cover goal setting do’s and dont’s to set yourself up to win.

Team Building

• Hiring can be one of your biggest investments. And investments can go south if you don’t know what you are doing. You can only get so far as a lone wolf. As your business grows, you’ll need to build up your team and create a work culture you enjoy. I’ll talk about hiring talent and setting good management principles in place. This lesson includes communication strategies, creating a great culture to work in, and the right way to give feedback – so important!

Legalities, Accounting, and Bookkeeping

• If you’re just starting out, it’s very important to set up the legalities and finances the right way. This lesson is a high level overview of what you need to pay attention to as you set up your books and contracts, and what to pay a professional to handle. The sooner you let the professionals take over, the smoother your day-to-day operations will run. I’ll talk about start-up tools, resources, legal principles, contracts, accounting, trademark issues — everything you need to set up your business the right way.

Customer Service

• One of the best ways to get new business is to go above and beyond for your current customers. We’ll discuss treating your customers the right way, which means they will come back again and again – AND they will refer you to all their friends. We’ll talk about how to create an awesome customer service experience, how to handle refunds and exchanges, and unique things you can do to create customer loyalty.