Joanna Wiebe – 10x Facebook Ads

Joanna Wiebe – 10x Facebook Ads

Archive: http://archive.is/Sn1Xz

What exactly is included?

26 files and 33 videos

Contents

Welcome and Begin Here!

Download Me, Your Workbook!

Module 1: Facebook and Instagram Advertising 101

Facebook and Instagram Advertising 101
Awareness Stages Cheat Sheet
How to Construct a Lead Generation Funnel
How to Construct a Webinar Funnel
How to Create a Funnel for a Challenge or Video Series

How to Draw a Sales Funnel in Ecommerce

How to Draw a Funnel from the Ground Up

Module Final Exam

Module 2: Facebook and Instagram Ads Anatomy

The Ins and Outs of Facebook and Instagram Ads
An Over-the-Shoulder Tour of Ad Types
Guide to Facebook Ad Units
Module Final Exam

Module Three: Message Collection

Message Compilation
Facebook Group Message Mining is a Ninja Technique.
How to Mine Amazon Reviews Like a Ninja
How to Mine Twitter for Messages Like a Ninja
Facebook Ad Competitor Research is a Ninja Technique.
Voice of Customer Research Questions Cheat Sheet
Module Final Exam

Module Four: Message Mapping

Organizing your Messages
Module Final Exam

Module 5: Creating Effective Messages

Writing Effective Ad Copy
Rehab of a Value Proposition
Long vs. Short Copy
Do This First When You’re Ready to Write
Step One: Refer to your Funnel Map and Decide Where to Begin.
Step Two: Make a list of your Value Prop Variations.
Step Three: Create Headline Variations
Step 4: Create your body copy
Example of a Facebook Ad Copy
Worksheet for Ad Copy
Checklist of Value Proposition Cheat Sheet
Resource: Emojipedia for Facebook Friendly Emoji’s
Facebook Bullet Point Emojis are a great resource.
Module Final Exam

Sixth Module: Images and Videos

Creative Hub Gallery as a resource
Creative Hub Ad Formats is a useful resource.
Useful Website: Facebook Text Checker
Dos and Don’ts Cheat Sheet
A One-Minute Video’s Anatomy
Educational/Value-Add Content Livestream Script
Relationship-Building Livestream Script
Case Study Livestream Script
Sales Script for Livestream
Module Final Exam

Module Seven: Converting Landing Pages

Converting Landing Pages
Anatomy of a High-Converting Landing Page Cheat Sheet
Module Final Exam

Module 8: Testing and Determining Whether or Not Your Ads Are “Working”

Testing and Determining Whether or Not Your Ads Are “Working”
Troubleshooting a Campaign
Cheat Sheet: Effective Testing Rules of Thumb
Key Metrics and What They Mean Cheat Sheet
Cheat Sheet: Key Metrics and What They Mean…
Module Final Exam

Module 9: Warning Signs

Red Flag Situations: How to Recognize and Avoid Them
Red Flags to Look Out For
Module Final Exam
Additional Benefit: Facebook Ad Compliance
How to Create Facebook Ad Copy in Difficult Verticals

Facebook Advertising Policies

Videos for Getting Started

Step One: Refer to your Funnel Map and Decide Where to Begin.
Step Two: Make a list of your Value Prop Variations.
Step Three: Create Headline Variations
Step 4: Create your body copy

COURSE CONTENT