Having to rely on people who profess top-of-funnel competence.

Stuck dismissing chances that are rightly mine; grabbing those leads would be easier if it weren’t so difficult.

I’m stuck with a complicated Facebook connection. Uncertainty over what’s compliant, what converts, and what role advertising play in a killer campaign.

If your reputation is built not just on converting warm leads but also on acquiring a consistent supply of still-cold leads…

If your bank account does as well…

And if you have a recurrent fear that you must master Facebook ad writing if you are to get even a quarter of the outcomes your clients anticipate…

It’s past time you turned your Facebook “love-hate, but primarily hate” thing into a desire for mastery and wealth.

I’ve been seeing that for years. I’ve been feeling it for years.

And I felt compelled to act.

FOMO mingled with self-doubt. Entrepreneurs, marketers, and copywriters are turning to Copyhackers for help with Facebook advertisements.

I, too, seek forgiveness on occasion. For us to echo all of the doubts and disinformation floating about.

Facebook simply isn’t going to work for my niche/audience/industry.
I can’t write advertising because I can’t keep up with the changes.
I can’t even begin till I understand every every aspect of how Facebook Ads Manager works right now.
Ad copy on Facebook has been sterilized. It is difficult to write to the problem without being rejected.
I can’t set fire to my meager advertising budget.

Because these misconceptions continue, Facebook is portrayed as a vast blue ocean of fear, disaster, and hope. The platform where you may be seduced to death by a siren or welcomed into the secret depths of conversion by enchanted mermaids.

I battled for years to write Facebook advertising. I squandered a lot of money. And it wasn’t until I met folks who got substantial results with Facebook and began probing their brains that I realized:

In the midst of the cacophony, there has always been just one genuine truth.
People can see right through BS.

If you attempt to fake it on Facebook, they will see right through it. If you try to imitate what you’ve seen other marketers do. Those things that felt like marketing. (This should have been your first clue that they wouldn’t function on Facebook, but we’ll get to that later.)

Authenticity, of course, is the antidote to BS.

But let’s face it:

It’s difficult to be genuine on the go. When you have a business aim on your back, it’s difficult to be real.

So “being authentic” isn’t enough. It won’t get your adverts where they need to go.

You require a framework.

And you, as a Copyhackers reader, are interested in the science of Facebook ad authoring.

You are entitled to a framework for creating high-converting Facebook advertising… a method for assigning ad text to any funnel… and methods that operate without appearing shady or turning off Facebook’s ad review alarms.