Jason Swenk – Digital Agency Playbook

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Exhausted and striving to advance inside your organization? Secretly wondering if you’ve gone as far as you can on your own… Stop fretting and learn about the 12 systems that every agency should have in place to boost earnings and free up part of your time.
The Agency Playbook is a collection of 12 processes that every agency needs to be successful and continue to develop to the next level, including boosting revenue, scaling operations, and dominating your industry. If you’ve ever wanted to learn what other successful agencies in your industry have done in order to develop quicker, make more confident judgments, and advance to the next level, this is the program for you.
I’ve designed and polished this technique over the last 15 years by running my own digital & creative business and working with hundreds of agency owners like you. This method has helped my agency to grow 400% in three years, making us one of the fastest growing firms on the Inc 5000 list.
If you already have a creative or digital business, you will learn how to expand it.
If you want to create an agency, you will know exactly what actions to take to get started and succeed.
Have you ever wished to sit down with someone who has operated a successful agency and ask them just what worked for them? Where you may ask any inquiry and gain access to all government papers, processes, and more. The Agency Playbook is exactly that.

IMPACTIVE STRATEGIES FOR YOUR AGENCY
My objective is to make your exploration as simple and fun as possible. That is why each lesson is documented. You may listen whenever you want from your PC or iPad. You’ll also get interactive worksheets with specific actions and activities that can help you start making money right now.

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https://www.youtube.com/watch?v=kL kWY82YJY

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There are twelve systems in the Agency Playbook. Here is a breakdown of what each system will cover.
1st System: CLARITY: Create a clear path to where you want to go, what you need to do, and what you should say no to.
System 2: SPECIALIZE: Learn how to become an authority in your field.
System 3: ATTACK: Create an actionable approach for capturing the attention of your target customer, from setting up the first meeting, portraying yourself as the expert, to closing the transaction.
ATTRACT: Position yourself in areas where your ideal clients are coming out to you.
System 5: NURTURE: Learn how to acquire more leads and warm up your prospects and clients so they would buy more from you.
System 6: PROFIT: Charge what you are truly worth and learn how to eliminate the majority of scope creep.
System 7: CONVERT: Learn the step-by-step approach I utilized to close 80% of the business we desired, as well as the one tactic you can use to 20X your odds of winning.
System 8: DELIVER: Learn how to streamline your delivery for greater profit and how to take on more work with less personnel. Learn the full method for protecting oneself while providing work to the customer, including all of the documentation we utilized, such as our change order forms, creative briefs, questionnaires for evaluating what the client truly wants, sign offs, and much more.
System 9: PARTNER: Determine who you should collaborate with to get more money. Make a list of allies and partners who can assist you create more money than you can on your own. Learn the gritty things we do to encourage partners to think about us. Learn how to find and recruit professionals to help you convey your message.
System 10: AUTOMATE: Build a business that pays you while you’re not working your tail off. Create processes and systems that eliminate the need for you to do everything yourself. Learn what you need to automate in your business and what methods you may utilize to do it.
System 11: MANAGE: Running a firm is difficult. How to Increase Your Cash Flow, Bonus Your Team, and NOT GIVE YOUR EMPLOYEES OWNERSHIP, BUT GIVE THEM INCENTIVES AND A SENSE OF OWNERSHIP
System 12: LEAD: Learn how to manage a sales staff and when and who to employ. What KPIs do you need to track as an owner? How to form an advisory board and create a culture that attracts great talent while not paying top bucks.

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