Frank Kern – Intent Based Branding

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What is Intent Based Branding and How Do We Use It?

Update: Click HERE to see my personal real-world use of Intent Based Branding.

Let’s start with a definition of what we mean when we say Intent Based Branding. There is no precise definition.

IT’S A OVERALL MARKETING STRATEGY IN WHICH YOU BUILD YOUR BRAND WHILE SELLING YOUR PRODUCTS. BY CREATING A BOND AND A RELATIONSHIP ACROSS A LARGE AUDIENCE, IT HELPES ACCELERATE THE SALES PROCESS AND ATTRACT LOYAL CUSTOMERS.

According to Frank Kern, it is “the future of advertising as we know it.” While being one of Frank’s private customers is the simplest way to get Intent Based Branding to work for you, it starts at $2,800 per month.

That doesn’t mean we can’t put it into practice ourselves. This is how we do it in a way that is applicable to every business, product, program, or opportunity.

How to Implement Intent-Based Branding

So let’s break down this form of branding in a way that we can all use. The general process is as follows: We move a prospect/potential client from a point where they are not receiving the results they desire to a point where they are, with our assistance, by providing them with quick measures to take.

First, determine what your audience’s needs are and what outcomes they aren’t getting yet desire. Please be specific. It will differ based on your industry or specialization.

Following that, and only after determining their wants, you can determine the specific style of content that will deliver the greatest value to your ideal prospect. Again, knowing your target is essential here. You must be aware of their requirements. It is required.

You begin giving this material to your audience after you understand their demands and the sort of information that will bring them the greatest value. You provide value by really assisting them. FREE OF CHARGE. WITHOUT EXPECTING ANYTHING IN RETURN. This value is beginning to build a connection.

This is also the finest technique to sell with integrity in the realm of online sales and internet marketing. Make the decision to help just because you wish to help. If you do so by offering value, people will opt to pay you for it on their own. People like to pay for what they get. Although it appears easy, it is frequently disregarded and misunderstood by many online marketers.

How to Connect with Your Audience

Here’s the secret to it all.

We must deliver our stuff in such a way that they will form an emotional and psychological relationship with us. We’ve previously established that our material will be valuable, so we’ll have this working in our favor.

So the next question is how to format our material in the most effective way. I use a single fundamental intent-based branding advertising methodology, with all of my other social media material derived from and based on this core concept.

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