Erika Kullberg - Mastering YouTube for the Busy Professional

Erika Kullberg – Mastering YouTube for the Busy Professional

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In less than a year, I went from having no subscribers to earning over $100,000 from YouTube, all while working full-time as a lawyer.

I realize you’re already juggling a million things, so it’s my purpose to teach busy professionals like you how to master YouTube so you can achieve your goals, whether they’re increasing an audience, making an impact, expressing your passion, getting credibility, generating leads, or earning extra money.

CURRICULUM

GETTING STARTED, MODULE 1

1.1 – How I Went From 0 YouTube Subscribers To Over $100,000 In Less Than A Year

1.2-How to Make the Most of This Course

1.3 – Getting Started on YouTube – What is Important?

1.4 – Overcoming Your Fear of Starting Your Own YouTube Channel

1.5 – Goal Setting – Outlining Your Monetization Strategy

1.6 – Finding Your Niche

1.7 – This Will Determine Your Earnings on YouTube

MODULE 2: SETTING UP FOR SUCCESS

2.1 – Setting Up Your YouTube Channel Correctly And A Key Mistake To Avoid

2.2 – Why Is Branding Important For Views?

2.3 -This Is How Frequently You Should Post

2.4 – Analyzing Your Competition

2.5 – Never Run Out Of Content Ideas Again

2.6 – Before Posting Any Video, Follow This 10-Step Checklist

2.7 – A Ready-to-Use Template for Planning Your First Three Months of Content

START NOW

MODULE 3: PHASE 1 – VIDEO PLANNING

3.1 – A Simple Planning Tip to Help You Grow Your Channel

3.2 – Using Keyword Research to Increase Search Traffic

3.3 – Getting Your Title And Thumbnail Right

3.4 – Viral Video Planning (What Really Works)

Should You Script Your Videos? 3.5

3.6 – The Ultimate Video Script Formula for Keeping Your Viewers Engaged

3.7 – 4 Sentences to Include in Your Video to Increase Earnings

MODULE 4: PHASE 1 – VIDEO PLANNING (TIME SAVERS)

4.1 – This Time Saver Will Save You Hours On Thumbnails

4.2 – Organizing Your Video Production Process to Increase Efficiency

4.3 – Thumbnail Outsourcing (Step-By-Step)

PHASE 2 RECORDING AND EQUIPMENT MODULE 5

5.1 – What Is Most Important In Equipment?

5.2 – Level 1: Budget Recording Configuration ($)

5.3 – Level 2: Mid-Level Recording Configuration ($$)

5.4 – Level 3: Professional Recording Configuration ($$$)

5.5 – Quick Tips for Making Any Setup Look Professional

PHASE 2 RECORDING AND EQUIPMENT MODULE 6 (TIME SAVERS)

6.1 – Secret Recording (How I Only Spend 10 Minutes Recording Each Video)

6.2 – Time Saver – 1: Reduce the amount of time spent recording

6.3 – Time Saver – 2: Cut Down On Recording Time

6.4 – Time Saver – 3: Reduce the amount of time spent recording

6.5 – My Recording Process From Beginning To End

PHASE 3 – EDITING AND UPLOADING MODULE 7

7.1 – Editing A Video

7.2 – Where Can You Find Music For Your Videos?

7.3 – Where Can I Find Videos, Images, And Graphics For My Videos?

7.4 – Editing Secret: How To Edit A Video In 5 Minutes

7.5 – Uploading Process (You Can’t Skip These Important Steps)

START NOW

PHASE 3 – EDITING AND UPLOADING MODULE 8 (TIME SAVERS)

8.1 – Should You Edit Your Own Work Or Hire A Professional?

8.2 Outsourcing Editing: How I Pay Only $15 Per Video

8.3 – Video Editor Hiring Process in Steps

8.4 -Behind the Scenes: Creating Efficient Systems to Collaborate with Your Editor

MODULE 9: ATTRACTING NEW SUBSCRIBERS (0 TO 1,000)

9.1 – 11 Strategies for Obtaining Your First 1,000 Subscribers

9.2 – Will a Channel Trailer Be Effective?

9.3 – Four Simple Ways to Create a Community With Your Subscribers

9.4 – The Best Ways to Promote Your YouTube Channel Outside of YouTube

9.5 – The Importance of Networking With Other YouTubers in Order to Gain Subscribers

9.6 – The One Collaboration That Earned Me 10,000 Subscribers (How You Can Do It Too)

GETTING VIEWS, MODULE 10

10.1 – The Two Kinds of Videos That Get Views

10.2 Making A Viral Video (How I Went From 300 Views On Average To An 800,000 Views Video)

10.3 – My Spider Web View Increasing Technique

10.4 – Cracking the “YouTube Algorithm”

10.5 – Key Considerations When Studying Analytics

10.6 – Video Optimization to Increase Views

10.7 – Obtaining Press (How I Got My Channel Featured In Business Insider, U.S. News And More)

10.8 – The Exact Email Pitch Template I Use To Obtain Media

10.9 – How Long Should Your Videos Be For Maximum Views?

10.10 – The Technique Not Enough People Use To Get More Views

MODULE 11: TIME SAVING (YOUTUBE FOR THOSE WHO DO NOT HAVE TIME FOR YOUTUBE)

11.1 – Automatable Tasks to Maintain Consistency

11.2 – Tool And Equipment List I Use For My Streamlined YouTube Process

11.3 – All of My YouTube Standard Operating Procedures (SOPs)

11.4 – How To Avoid Wasting Your Time With Trolls

ADVANCED MODULE 12: MAKING MONEY FROM YOUTUBE

12.1 – Income Stream – 1: Explained YouTube Partner Program

12.2 – Stream of Income – 2: Affiliate Marketing Explained

12.3 – A List of 100 Affiliate Programs Where You Can Earn Money Right Now

12.4 – Before you do this, do not join any affiliate programs.

12.5 – The Art Of Negotiating Affiliate Programs Explained by a Lawyer (How I Negotiated Double The Standard Payout)

12.6 – Keyword Planning for Monetization

12.7 – Income Stream – 3: Explained Sponsored Videos

12.8 – A List Of The Top 100 Companies That Sponsor YouTube Videos

12.9 – Lawyer Explains: How To Negotiate A Sponsored Video (Even With A Small Channel)

12.10 – Detailed Email Pitch Template I Use to Secure Sponsorships

12.11 – Attorney Explains: 3 Red Flags To Look For In A Sponsored Video Contract

12.12 – Pricing Guidelines – What Should You Charge For A Sponsored Video?

12.13 – The Easy Media Kit I Used to Land Six-Figure Sponsorship Deals

12.14 – Your Channel’s Most Valuable Real Estate

12.15 – Other YouTube Income Streams

START NOW

ADVANCED – USE YOUTUBE TO GROW YOUR BUSINESS

13.1 – Organic And Free Traffic: How To Get Highly Targeted Leads From A YouTube Channel

13.2 – An Effective Lead Generation Video Script

13.3 – YouTube Lead Magnets That Convert

13.4 – Avoid This YouTube Business Mistake That Most People Make

13.5 – Using YouTube to Increase Your Credibility and Authority (How I Used YouTube to Go From No Experience/Degree to Nationally Recognized Personal Finance Expert)

MODULE 14: YOUTUBE LEGAL ASPECTS

141 – A Lawyer Explains How A YouTuber Can Comply With FTC Regulations

14.2 – A Lawyer Explains: How to Avoid Copyright Issues

14.3 – Attorney Explains: How to Protect Your Online Business

14.4 – Use This Disclaimer Template On Your YouTube Channel

MODULE 15: FINAL ADVICE

15.1 – YouTube Mistakes I Made (That You Can Avoid)

15.2 – The Real Reason I Earned More Than $100,000 My First YouTube Year

15.3 – My YouTube Motto: Treat It Like A Business, Love It Like A Hobby

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