Dan Kennedy – Ruthless Management of People and Profits

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What does it truly take to motivate people to be productive and, as a result, maximize revenues for your company?

Dan S. Kennedy provides the solution with a reference to Jeff Bezos, Steve Jobs, Walt Disney, and other brutal yet incredibly successful managers. In this updated version, Kennedy focuses on his tried-and-true (though unconventional) tactics for achieving employee accountability, profitability, and productivity.

Kennedy punches traditional leadership and management beliefs in the teeth with a realistic, direct evaluation of the genuine connection between business owners and their staff, in his trademark No B.S. approach. Uncompromising techniques assist managers in gaining iron-fisted control and achieving the outcomes they require. This no-holds-barred guidance frees entrepreneurs to act in their best interests and insist on achieving their goals. When typical textbook techniques fail, it results in a cooperative, high-performance team. Learning how to hire profitable employees, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity are all topics covered.

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