ConversionXL – Live Class.Customer Acquisition Master Course

Salepage : ConversionXL – Live Class.Customer Acquisition Master Course
Archive : ConversionXL – Live Class.Customer Acquisition Master Course Digital Download
Delivery : Digital Download Immediately

What This Course Will Teach You Weeks 1 & 2: Identifying Your Key Messages

Class 1

Class 1: “Tear Down” Your Own Page Copy

Watch and learn as Momoko exposes the precise approach she used to analyze her customers’ message and copy, identify problem areas, and zero in on solutions.

Class 2

Class 2: Online Message Hunting and Gathering

Learn how to collect and detect significant signals regarding your product even if you don’t have a single customer.

Class 3

Class 3: How to Elicit Strong Messages from Your Customers

Nobody speaks more convincingly about your product than your most satisfied customer. Learn how to get captivating messages from them through properly designed surveys and one-on-one conversations.

Class 4

Class 4: Identifying Your Best Value Proposition

You should be sitting on a pile of rich, raw communications data by this point. This workshop will teach you how to reduce this data into distinct value propositions that can differentiate your offer and increase conversion rates.

Weeks three and four: writing, editing, and layout

Class 5

Class 5: Adding Structure and Flow to Your Messages

The sequence, timing, and flow of your communications are critical for increasing conversions. Discover how to develop customized Messaging Hierarchies that bridge the gap between your offer and your customer’s attitude.

Class 6

Writing the First Draft (Class 6)

You’ve done the research; now it’s time to get our hands dirty and write. Learn how to deal with difficult aspects like as headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Class 7

Class 7: How to Make Your Copy “Punch Up”

Have you written everything down (even the kitchen sink)? Great. In this session, you’ll learn how to surgically remove fluff and filler and replace it with attention-grabbing words that will keep your visitors reading.

Class 8

Class 8: Laying Out Your Page and Formatting Your Copy

Discover how to use whitespace, contrast, font, image selection, and directional signals to provide dramatic emphasis and flow to your page content. Prepare your content in a well annotated professional wireframe before moving on to high-fidelity design.

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