Chris Do – Stylescapes

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Chris Do - Stylescapes

Chris Do – Stylescapes

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Nail Your Visual Direction Fast

What if you knew exactly what your client wanted?

What if you could quickly visualize your ideas, without a huge investment of your time?

What if you could present your ideas with confidence and clarity, knowing that you and your client will be aligned moving forward?

Chris Do, Founder

After many iterations and hundreds of hours later, I’ve created what I believe to be the perfect recipe for how to build bulletproof Stylescapes™.

You’ve just landed your biggest design project to date. Your client gives you some key words to base your work off of: modern, clean, and simple. Surely, you know what those words mean and what they look like, and obviously the client does, too.

You both talked about it.

You break from the creative brief and get moving. For weeks, you pour your heart and soul into every little piece of this project. You’re confident that this is your best work yet. This is going to blow your client away.

Fast forward to presentation day, and you’re pumped up. You’re ready to watch your client collect their jaw from the floor.

Then they utter the words that punch you right in the gut.

“This isn’t what I pictured at all. This is not what we talked about. What else do you have to show me?”

How is that possible? Why did they suddenly realize that what you’ve shown them isn’t what they want?

Your client didn’t just suddenly decide that—you were never aligned on the visual direction to begin with. All of a sudden, you start to feel it:

“This client is a nightmare. They don’t understand design. They don’t understand my process.”

Yes, some clients are tough. You might not always see eye to eye. But we can’t read their minds. (Even though that’d be pretty sweet.) We have to know how to speak the same language.

Your process is missing something vital.

What’s a Stylescape™?

You might know them as mood boards, style tiles, or tear sheets. A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives clients a crystal-clear picture of the deliverables ahead.

Stylescapes are designed to be shared with clients before the visual design phase to make sure everyone’s in agreement with the direction. When you and the client sign off on a modern, clean, and simple design, you have a visual reference tool to communicate exactly what that might look like.

Would you like to receive Chris Do – Stylescapes?

How have Stylescapes™ helped us?

“Our team used to spend hours upon hours working on detailed design ideas, only to be course-corrected by clients. Clients sometimes felt uncomfortable to comment on work because of how finished everything looked. And it was always at the 11th hour that clients changed their minds.”

“Since incorporating Stylescapes, we get buy-in early on or we don’t proceed. It’s a great gut check that helps our team and clients get aligned in days, not weeks. If clients want to change something, we can quickly adjust within 24 hours. And because Stylescapes are made so quickly, we can explore a broader range of styles and approaches we wouldn’t normally try. It’s been liberating to maintain our creative freedom.”— Chris Do, Founder and Executive Creative Director of Blind

What’s Inside:

Welcome!

Stylescape Beta Status: Updated April 18, 2019
Stylescapes Course Intro (2:12)

Stylescape Course

Stylescape Course Overview (6:00)
Desired Future State (2:57)
Brand Attributes (2:33)
Empathy Map (4:37)
Image Buckets (3:20)
Color (5:48)
Type (1:29)
Curate (5:00)
Presentation (11:01)
Examples (14:56)
Exercises (7:53)
Resources (0:42)

Critiquing Your Stylescapes

Intro (1:38)
Stylescape Critique: Matthew (3:06)
Stylescape Critique: Willhelm (8:20)
Stylescape Critique: Kyle (7:09)
Stylescape Critique: Dave (3:48)
Stylescape Critique: Suchet (8:33)
Stylescape Critique: Andrew (7:39)
Stylescape Critique: William (6:40)
Stylescape Critique: Chelsea (11:06)
Stylescape Critique: Abrian (10:32)
Stylescape Critique: Yeng Shen (4:15)
Stylescape Critique: Jacob (11:01)
Conclusion (1:02)
Do you want your Stylescape Critiqued?

Presenting Your Stylescape – Watch Chris!

Presenting the Stylescape (6:29)
Clients Response Part 1: User Image (6:37)
Clients Response Part 2: Humor (4:27)
Summary of Feedback (2:57)

Critiquing Your Stylescape Presentation

Intro (2:01)
Chelsea (10:28)
Abi (11:22)
Ty (11:54)
William (12:43)
Sabrina (11:04)
Yacoub (12:49)
Yinpin (7:46)
Conclusion (2:54)

Stylescape Workbook

Workbook

Photoshop Tips & Tricks

PS Cutout Demo (6:09)
Color Correction Tutorials (3:09)
Illustrator auto trace tutorial (6:53)

We want to hear from you!

Let’s chat! (1:28)

Bonus Lecture: Raw

Lecture: Raw Recording (157:22)
Download: Lecture PDF
Download: Stylescape Template (Initial)
Download: All Questions and Answers

Bonus Material

Raw: Live Design Critique: Raw Recording (116:28)
Raw: Live Presentation Critique (103:37)
Raw: Pre-Launch Webinar (57:00)
Email Template

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