Boyuan Zhao – Ecommerce Email Marketing School
Salepage : Boyuan Zhao – Ecommerce Email Marketing School
Archive : Boyuan Zhao – Ecommerce Email Marketing School Digital Download
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8.07 GB
Learn about Shopify email marketing.
Learn how to increase monthly income by 30% or more for ANY e-commerce firm and turn it into a profit machine.
For Brands, entrepreneurs see a boost in their bottom line.
Provide a better experience and attract excellent brands for agencies.
Uncover hidden revenue in your company.
As I create this funnel, I am overjoyed at the potential effect of this initiative. The more company owners I assist, the more I realize the joy and value of information sharing.
One of the areas I’ve been quite fortunate to stumble into is the email marketing field, particularly in the context of e-commerce. And, despite running sponsored traffic for businesses, consulting on CRO, and working with influencers, I must say that emails have been by far the most successful for the startups I’ve worked with.
Email marketing is still a largely untapped marketing channel for e-commerce firms, since the typical emphasis appears to be on acquisition and providing top-of-funnel traffic. While retention is less’sexy,’ it is nonetheless a formidable tool in your marketing armory.
If you’re a consultant, freelancer, or marketing firm, the strategies in this book will help you keep your clients for longer by producing better results.
If you own a brand, this is excellent for you! This program will provide you with the systems you need to make it rain for your business on a continuous basis.
What You Will Receive:
Welcome to the Ecommerce Email Marketing Training Center.
Thank you for enrolling here; I will try my best to assist you and deliver a massively fantastic ROI on your time and money.
– Get to know your teacher.
– Program optimization and support guide
– Misconceptions about email
– Meaning of metrics and email roadmap
– Klaviyo installation
– Advanced Klaviyo metric configuration
Flows of Acquisition
These flows generate direct income and are typically triggered to convert site visitors into sales.
These flows will account for the vast bulk of total flow revenue.
– Flow of welcome
– Discontinue checkout flow
– Discontinue cart flow
– Discontinue product flow
– Discontinue site flow
Flows of Retention
These are post-purchase processes, with the purpose of retaining and nurturing consumers to transform them into lifelong customers.
– Customer gratitude flow
– Customer repurchase flow
– Flow of customer upsells
– Unengaged sunset flow
Campaign Command
The numerous campaign angles you may pursue with your emails will be covered by Campaign Master. Campaigns account for almost half of your email efforts, so don’t overlook them.
These sessions will teach you how to design your campaigns, how to organize them during promotional seasons, and other revenue-boosting ninja tricks.
– Emails in plain text or design
– Best practices for sales campaigns, with examples
– Provide examples of excellent practices for announcement campaigns.
– Best practices for holiday campaigns, with examples
– Best practices for content campaigns with examples
– Campaign calendar mastery
– Sales approach for effectively doubling down
– Double down approach for two and four days
How to Run a Reliable Email System
You now understand what, why, and how to maintain a secure email system, but how can you outsource and manage your own in-house team/freelancers using emails?
These modules reveal the majority of the remaining jigsaw parts.
– How to Create a High Conversion Email
– Communicating email designs to the graphics team
– Masterclass on email copy
Email capture, form structure with good conversion rate
How to generate leads using pop-ups, freebies, and partnerships!
– A highly effective pop-up form
8-figure decision framework for email optimization
Where do you proceed from here now that you’ve created the decision processes, marketing, and email collection forms?
In this session, I will reveal the decision-making framework that I use to optimize my emails to the nth degree!
This will mean the difference between producing 30% of your email system’s revenue and generating 50% or more.
– Optimization decision-making framework
– Flows for doing split testing
– Split testing strategies: Campaigns
– Forms for doing split tests
– Split testing techniques: Segments
Thank you for coming along with me! + Supplemental Resources
Thank you for completing the program.
– Email Design Swipe File
– Black Friday Plan
– 101 on Deliverability
Strategy Sessions in Real Time
– Live Strategy Call on October 5, 2021
– Live Strategy Call on October 13, 2021
– Live Strategy Call on October 19, 2021
– Live Strategy Call on October 26, 2021
– Live Strategy Call on November 16, 2021
– Live Strategy Call on November 2, 2021
– Live Strategy Call on December 7, 2021
– 30.11.2021 Live Strategy Call
– Live Strategy Call on November 16, 2021
– 11.01.2022 Live Strategy Call
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